Craft: Data, Analytics & Strategy
We are looking for a talented Analyst with a passion for data driven platforms, digital advertising, and the gaming industry to help us scale our player-first advertising business.
You will work embedded in a game studio, collaboratively with an array of demand/ad operations, data science and support functions to sustainably grow our advertising revenue.
You will play a pivotal role in the decision-making that will directly impact the top-line revenue generation for one of our world-class titles.
Responsibilities Perform regular analysis of revenue trends and KPIs to optimise performance across our existing ads demand channels and generate insights that drive our strategic roadmap. Create and own analytics dashboards that will inform and update stakeholders on ongoing ad monetization on our mobile titles and experiments to improve monetization. Distil key insights from A/B tests and conduct deep-dives that will inform demand strategy and directly fuel ads revenue growth via pricing adjustments and ongoing waterfall management. Be part of a team of 20+ talents working on building the best monetisation (in-game purchases + ads) & economy experiences for our players! Skills to Create Thrills There is plenty of scope at King for you to learn from your colleagues in the areas where you have less experience, and to share your own skills where you are stronger.
Specific factors that are helpful to excel in this role include:
Work experience: 3+ years experience working in an analytical role within advertising, gaming, tech, or management consulting. Business Insight: Demonstrated business judgement in generating insights and actionable next steps from complex data. Statistics: Understanding the A/B testing methodology, ability to make judgement calls on these or the others methods' applicability. SQL: The ability to write complex SQL queries and navigate a data warehouse to analyse the behaviour of our 300+ million players (BigQuery is the dialect we use). Communication: Designing good ways of communicating, visualising or reporting your results/analysis so they are clear and unambiguous. Analytical coding: Using tools such as R, Python or Excel for analytical purposes. Skills with standard reporting tools such as Looker/QlikView/Tableau/etc. Bonus Points Familiarity with mobile ad technology/operations, including waterfall management, yield optimisation and working with demand providers (e.g.
ad networks, exchanges, etc.
). Experience with BI-tools as Looker or similar analytics platforms. Knowledge of ad/game industry best practices for app monetisation, including advertising optimisation and balance vs. in-app game purchase revenue streams. Your Role within Our Kingdom As Associate Director/Director of Analytics, you will have primary responsibility to deliver best-in-class analytical knowledge that helps set the direction and generate impact for the product team.
You will be working with varied stakeholders in a fun, dynamic and fast-paced environment to generate insights, evaluate new ideas, and to take the analytics team to the next level.
As a senior member of the Analytics and Reporting team you will be part of guiding and setting the direction for the area & crafts and contribute to making the overall organization successful.
Specifically, you'll:
Lead a team of Data Scientists and other analytical crafts to deliver impactful insights that will guide the game team in their planning and execution. Generate and drive innovative and complex analytical projects that unveils new opportunities in the game. Work closely with other analytics and research teams to execute on cross-team initiatives spanning across product areas and game teams in the company. Partner with product leaders to enable data and research backed decision making. Be accountable for our data products and advocate for the use of in product and production teams. Be ultimately responsible for monitoring the game performance while keeping product stakeholders accountable to course correct if needed. Develop best practices and ways of working to balance timely deliveries with long term investments. Enable a working environment that contributes to team members' growth. Build and grow your team to up level the analytical capabilities in the game team. Manage other managers. Skills to Create Thrills Specific factors that are helpful to excel in this role include:
Experienced leader: The ability to mentor, guide and inspire your colleagues. Experienced people manager: In order to support growth, learning, and staffing across teams, this person needs to be a seasoned manager who has worked with people from multiple teams and with various seniority levels. Stakeholder management: Recognizing dependencies, building relationships and influencing others to drive the business and level up the team.
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