About the role
The Product Marketing Manager is responsible for envisioning and executing the product marketing strategy to grow Voicemod's user base worldwide. You will work with the cross-functional product team on product education and adoption of the apps, focusing on retention and collaborating with the Growth team on user acquisition.
You will play a pivotal role in shaping Voicemod's roadmap by leveraging competitive insights, refining product positioning, developing go-to-market strategies, and executing key launches that drive our brand forward.
What you'll do
Market Analysis and Forecasting: Utilize data and analytics tools to conduct market analysis, set objectives, and forecast the impact of marketing initiatives to drive business growth.'
Product Positioning: Define and refine product positioning to ensure Voicemod stands out in the market.
Go-to-Market Strategy: Develop and execute go-to-market strategies for new product launches and feature updates.
Cross-Functional Collaboration: Work closely with product, growth, and design teams to align on product messaging and strategy.
User Education and Adoption: Create and implement strategies to educate users and drive adoption of Voicemod's apps.
Retention Focus: Develop initiatives to improve user retention and engagement.
Campaign Execution : Lead the execution of marketing campaigns focused on user acquisition, retention, and monetization to drive overall growth.
What you'll need
Proven experience in product marketing, preferably in the gaming or tech industry.
Strong understanding of product positioning, go-to-market strategies, and user acquisition.
Excellent communication and collaboration skills.
Ability to analyze market trends and competitive landscape.
Experience working with cross-functional teams to drive product success.
High-level of communication and copywriting skills. Word mastery. Able to a/b test different ways of expression.
We are seeking a self-starter who is comfortable in a role that is equal parts strategy as it is execution.
Experience with marketing automation platform or tools would come in handy
User obsession - high drive for understanding and meeting users' needs.
Proficient in English (Minimum B2, Ideal C1+).
Bonus Points
Experience in design and branding
Passionate gamer or streamer
Experience in the audio or gaming industries
Creative mindset
Job Types: Full-time, Permanent
Pay: 43,000.00€ - 53,000.00€ per year
Work Location: Remote
Expected Start Date: 15/12/2024
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