L644 | Marketing Manager Temporal Maternity Leave

Detalles de la oferta

Position Summary:Defines the Marketing Strategy for the Brand in the Affiliate. Builds and drives the 360° consumer marketing plan across all media channels. Drives A&P mix optimization. Defines the Consumer Journey(s) combining all communication and distribution channels. DP & forecasting. Merchandising focus and priorities.Ensure Consumer Marketing Strategy Relevancy in EMEA:Defines and owns the Consumer Calendar (launches, key shopping moments, retailers activations) for all channels, working closely with Product Marketing, Trade, Online and Commercial teams.Build consumer marketing calendar including A&P quarter and priorities.Push the collaboration with OL with the 360-degree approach.Work with Product Marketing Manager to support the strategy (360 file, Launch report, templates for ad-hoc requests, etc.).Budget elaboration.Consumer Engagement strategy, aligning Media, communication and CRM strategy with budget guidelines.Collaborate with Online manager to drive Online growth and ensure consistency with media activations (digital, social and traditional) and in-store activations.Ensure VM consistency within all touchpoints and ensure assets delivery for each touchpoint.Analyze sell-out results (NPD, Retail Sales dashboard) and share consumer/market learnings.Maximize Brand Awareness and Conversion via Adapted Messages and Touchpoints:Identify new local opportunities to reach new consumer segments.Develop digital, social and CRM focus.Lead and orchestrate Paid, Owned and Earned activities, giving clear guidelines and objectives and ensuring smooth flow of information.Lead consumer insights and data, infusing the overall team.Define 'sampling strategy' and collaborate with Product Marketing Manager to ensure consistent FC and usage plan.Qualifications:Work Experience & Profile:Strategic visionExpertise in the cosmetic industryMarketing & Digital backgroundExcellent communication skillsPassion for beauty and sensitivity to luxuryJob Requirements & Qualifications:5+ years of experienceFluent EnglishJob: MarketingPrimary Location: Europe, Middle East, Africa - ES-MD-MadridJob Type: StandardSchedule: Full-timeShift: 1st (Day) ShiftJob Number: 248292#J-18808-Ljbffr


Salario Nominal: A convenir

Fuente: Jobtome_Ppc

Requisitos

Et-843 - Digital Visual Design Intern

Esta es una oferta de empleo de Loewe publicada a través de aurorajobs.Para que tu candidatura sea válida, debes aplicar directamente en https://shorturl.At/...


Empleo Joven | Powered By Aurorajobs - Madrid

Publicado 12 days ago

Paid Social Manager Buen Salario

El propósito de este rol es la gestión de un equipo de activación en el área de Paid Social en estrecha relación con las necesidades de los clientes, y en at...


Dentsu Aegis Network Ltd. - Madrid

Publicado 12 days ago

Director, Digital Marketing & Web Channel Umq762

.Company InformationOver the past 40 years, the Farber Group has evolved to become a leading consumer insolvency and independent business advisory firm, from...


Importante Empresa Del Sector - Madrid

Publicado 12 days ago

? Inicio Inmediato Junior Seo Project Manager (Flemish Market) - Permanent Contract - Madrid

.We are looking for a Project Manager to join our team in Madrid!Context of the position- The Project Manager is integrated into the international team in Ma...


Callmepower - Madrid

Publicado 12 days ago

Built at: 2024-11-14T18:13:53.644Z