Location: Sant Cugat del Vallés, CT, ES Work Arrangement: Hybrid Markem-Imaje and Blue Bite work together to provide exciting and innovative SaaS software solutions for global brands to digitally connect their physical products, enabling intelligent product identification, transparent product supply chains, and engaging consumer experiences.
We're looking for an experienced and enthusiastic SaaS Marketing Manager that can take the lead on our demand and lead generation activities across retail, CPG, etc., working closely with Business Development and regional sales teams, engaging with customers.
As a SaaS Marketing Manager, you will join the Global Marketing and Communications team in Barcelona and be the strategic leader behind our go-to-market initiatives for both our consumer experience and industrial software solutions.
You will be a hands-on leader, actively contributing, developing, and executing data-driven marketing campaigns that drive customer acquisition, brand awareness, and, ultimately, revenue growth.
What you will do:Strategic Leadership: Develop and execute a comprehensive marketing strategy aligned with business objectives.Demand Generation: Oversee and optimize all lead generation activities (content marketing, SEO/SEM, social media marketing, email marketing, etc.)
to fill the pipeline with high-quality leads.Brand Management: Drive brand awareness by spearheading the companies' identity and messaging across all marketing channels.Content Marketing: Lead the creation of high-quality, lead-generating content (blog posts, white papers, case studies, etc.)
that educates, engages, and converts prospects.Cross-Functional Collaboration: Work closely across Marketing, Sales, Product, Customer Success, etc., to ensure alignment and achieve overall business goals.Industry Engagement: Organize and attend industry events and conferences to build relationships and promote the company.Market Research: Conduct market and customer research to identify opportunities and challenges.Performance Tracking: Track key marketing metrics and KPIs (e.g., website traffic, lead generation, conversion rates, etc.)
and analyze data to optimize marketing campaigns.What you need to have:Bachelor's degree in marketing, communications, or business developmentAt least 5 years of B2B SaaS marketing experience with a proven lead generation and conversion track recordProven experience in marketing to early adopters and successfully driving mainstream adoption of innovative products.Experience developing and driving high-impact product launch campaigns globally.Excellent written and verbal communications skills.Ability to work independently and thrive in a fast-paced environment.Strong time management and organization skills.Self-motivated with a data-driven mindset.What we offer:Health & Life InsuranceFlex SalaryCompany carEmployee Assistance ProgramFringe benefits (Christmas, birth/adoption)Recruitment Referral bonusGrowth Opportunities within an international environmentValues and Culture:Winning through customersHigh ethical standards, openness, and trustExpectations for resultsRespect and value peopleIf you believe you match our values and have the experience we're looking for, then apply!
We can't wait to hear from you.
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.
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