Senior Email Marketing Specialist - Digital Markets

DescriptionAbout Gartner Digital Markets: Gartner Digital Markets is a business unit within Gartner.
Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services.
Gartner Digital Markets is the world's largest platform for finding software and services.
With more than 100 million annual visitors across four buyer destinations—Capterra, GetApp, Software Advice, and UpCity—and 70 localized sites, Gartner Digital Markets helps software and service providers build their brand, capture demand, and understand their market.
As the only destination for software and services driven by independent, objective research and verified customer reviews, we help connect providers with in-market buyers to fuel growth across the full funnel.
For candidates interested in taking their next career step, Gartner Digital Markets offers the best of two worlds—the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business.
Our team is on the front lines of innovation in an industry that is always transforming, providing an incredible opportunity for you to grow and learn throughout your career.
What we're looking for: Gartner Digital Markets is looking for a Lifecycle Marketing Senior Specialist to accelerate growth of our International online software marketplaces through personalized email experiences to extend the customer lifecycle efforts.
In coordination with the Growth Marketing team, this role will drive the end-to-end email campaign execution for the Gartner Digital Markets.
Why you'll want to come to work: Email Campaign Execution: Helping develop lifecycle campaign, audience and testing strategy focused on team/initiative goals and KPIsIndependently setting up QA, and managing lifecycle campaigns, automated triggers and transactional communications across email, push, in-app messages, and SMS, as well as updating and maintaining content cards in our native appUpdating email HTML and templates to meet campaign requirements and copy structureManaging and updating marketing calendar of upcoming and completed campaignsPerformance Tracking: Identify and define metrics, trends, and reports needed to optimize channel effectivenessMonitor and analyze the performance of channels outside of email, making data-driven adjustments to improve results and maximize impact.Experience building campaigns and journeys to improve customer lifetime valueSegmentation Strategies Demonstrated expertise in customer segmentation and analysis of subscribersDemonstrated expertise in growing active email contact database through robust nurture strategiesExperimentation/testing Support an ongoing testing roadmap for email templates, messaging, creative, and landing pages, and regularly report out on test resultsDevelop new testing ideas to improve email and overall campaign performanceUser Experience: Partner with the Product team to improve user journeys to optimize the performance of our landing pagesSupport peers with their customer segmentation approach and data requirements to extend lifecycle engagement and achieve relevant, targeted messaging throughout buying journeyCross-functional collaboration Collaborate in cross-functional campaign development workflow by driving requirements through Marketing Ops, Product, Engineering, and Analytics teamsDevelop the skills to become a subject matter expert for B2B/B2C best practices for email marketing and regularly present trends and recommendations across the organizationPartner with teams to ensure that data required for campaigns are created, documented, and brought into Eloqua and/or CDPPartner closely with Performance Marketing, Brand Management, Sales, Reviews, and Content teams to collaborate on building an integrated marketing channel approach across a unified customer experienceWhat you'll bring to the team: Bachelor's degree preferred.
Focus area in Marketing preferred.5+ years' relevant experience, ideally at a leading B2B technology company or online marketplaceExperience supporting cross-functional projects in a matrixed environment, coordinating closely with 2+ teamsInterest in the marketing tech stacks and orchestrating email programs using integrated sales and marketing systems.Experience with Eloqua or equivalent Marketing Automation technology required (Salesforce Marketing Cloud, Braze, etc.
)Strong proficiency of HTML/CSSExperience working with Google Analytics, Power BIExperience working with CRMs (SugarCRM, Salesforce, etc.
)A highly collaborative and "team-first" work styleSuperb written and verbal communication skills and strong executive presence.
Comfortable interpreting results and communicating insights effectively to stakeholders and senior leadership.Proven ability to manage multiple projects, prioritize appropriately and meet deadlinesWhat you´ll find: Limitless growth and learning opportunities.A collaborative and positive culture - join a diverse team of professionals that are as smart and driven as you.A chance to make an impact - your work will contribute directly to our strategy.Frequent social activities such as movie night, laser tag, bowling, escape room, summer beach party, hiking & bbq, and more!A hybrid work environment—enjoy the flexibility of working from home and the energy of collaborating with peers in our dynamic offices.New offices close to Glòries and the beach in the fantastic, "innovation and tech" 22@ district of sunny Barcelona.Fresh fruit, snacks, selection of teas, fair trade organic coffee and a fridge full of beer for our Thursday Beer O'Clock.What you´ll receive: Competitive compensation.23 days annual holiday and an additional day off for your birthday.Private Medical and Dental Care.Life and Disability Insurance.Public Transport Subsidy.Ticket Restaurant Card.Childcare Vouchers (Ticket Guarderia).IncentiFit - annual reimbursement for health-and-wellness-related activities.Pension Scheme.Tuition Reimbursement.Employee Stock Purchase Plan.Employee Assistance Program.Gartner Gives Charity Match.Relocation Assistance - a specialist to help you with all the appointments and paperwork.And much more! What are we: Action Oriented - You have what it takes to deliver measurable results, fast.
We encourage and guide the vision, roadmap to success and the action it takes to make it happen.Intellectually Curious - You love learning and are excited by the potential teaching opportunities within your role.
You bring respectful, radical candor to your work, with a mindset of desiring ongoing professional and personal development.Collaborative - You believe in the one team, shared mission philosophy.
You are open to giving and receiving feedback and understand the value of working together to accomplish more than could be accomplished alone.Web: gartner.com/en/digital-markets Careers: jobs.gartner.com/teams/digital-markets PLEASE NOTE: - Applications must be submitted in English. - A valid EU visa/passport is required for this position. #digitalmarkets #LI-LF8 #LI-Hybrid Who are we? At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.
Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.
Since our founding in 1979, we've grown to more than 20,000 associates globally who support ~15,000 client enterprises in ~90 countries and territories.
We do important, interesting and substantive work that matters.
That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference.
The bar is unapologetically high.
So is the impact you can have here.
What makes Gartner a great place to work? Our sustained success creates limitless opportunities for you to grow professionally and flourish personally.
We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future.
How far you go is driven by your passion and performance.
We hire remarkable people who collaborate and win as a team.
Together, our singular, unifying goal is to deliver results for our clients.
Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.
We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results.
This is why, year after year, we are recognized worldwide as a great place to work.
What do we offer? Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.
In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.
Ready to grow your career with Gartner?
Join us.


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Job Requisition ID:95451
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