ROLE SUMMARY The Chief Marketing Office (CMO) serves our Biopharma organisation to provide best-in-class capabilities to deliver marketing excellence, to create competitive advantage and improve patient outcomes.
The Integrated Marketing Partners Operations Team is a team which is fully embedded within Biopharma and the CMO to drive transformational change and operational excellence both globally and in market to meet the ever-changing needs of our Biopharma partners, HCPs, and Patients.
It functions as a strategic marketing operations partner to the commercial teams and is the key interface between commercial teams and the Biopharma Marketing Operations group.
The responsibilities of the Program Manager include tactical management and pull-through of operational resources including planning and managing and supporting CMO program implementation and governance.
The manager acts as a key partner in organizing and coordinating key programs and projects, both global to local and locally driven, identifying risk related to deliverables, and actively maintaining transparency of work and deliverables across stakeholder groups.
KEY ATTRIBUTES - Responsible for the leadership and implementation of global solutions - including inputting into the global design - as well as leadership of in-market projects that support the business in the achievement of operational priorities.
- Accountable for ensuring agile program solution governance; they remain on schedule and that core program participants are clear on required deliverables and roles/accountabilities.
- Enables service innovations and operational models, related to Integrated Marketing, to be designed and institutionalized locally.
MAIN INTERACTION POINTS - Reporting to Integrated Marketing Operations PM Team Lead - EU5/ANZ/CA - EU5/ANZ/CA BOPs (Biopharma Operations Partners) - Integrated Marketing Operations Global PM Team - and the other EU5/ANZ/CA PMs - Global & local enablement colleagues - e.g.
in CMO and Digital - Key market stakeholders including CMF, senior marketing and sales leaders, Brand Marketers, Medical & other Pfizer colleagues as needed for project coordination and delivery.
ROLE RESPONSIBILITIES - Leads and delivers project management in support of key and critical Biopharma programs.
- Develop program roadmaps for initiatives, including brand/market priorities.
- Deliver change and efficiency solutions in service of Biopharma Integrated Marketing.
- Track progress against operational priorities in support of Integrated Marketing and work with relevant partners (business, comms, training, digital).
- Identify and drive outcome based KPIs for each program.
- Create communication plan and materials.
- Identify and champion opportunity for operational solutions that support our mission to deliver breakthrough medicines that change people's lives.
- Identify and apply opportunities for optimization through plans that accelerate performance, drive efficiencies and support simplicity goals.
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