Position Summary:
Defines the Marketing Strategy for the Brand in the Affiliate. Builds and drives the 360° consumer marketing plan across all media channels. Drives A&P mix optimization. Defines the Consumer Journey(s) combining all communication and distribution channels. DP & forecasting. Merchandising focus and priorities.
Ensure Consumer Marketing Strategy Relevancy in EMEA:
Defines and owns the Consumer Calendar (launches, key shopping moments, retailers activations) for all channels, working closely with Product Marketing, Trade, Online and Commercial teams. Build consumer marketing calendar including A&P quarter and priorities. Push the collaboration with OL with the 360-degree approach. Work with Product Marketing Manager to support the strategy (360 file, Launch report, templates for ad-hoc requests, etc.). Budget elaboration. Consumer Engagement strategy, aligning Media, communication and CRM strategy with budget guidelines. Collaborate with Online manager to drive Online growth and ensure consistency with media activations (digital, social and traditional) and in-store activations. Ensure VM consistency within all touchpoints and ensure assets delivery for each touchpoint. Analyze sell-out results (NPD, Retail Sales dashboard) and share consumer/market learnings.
Maximize Brand Awareness and Conversion via Adapted Messages and Touchpoints:
Identify new local opportunities to reach new consumer segments. Develop digital, social and CRM focus. Lead and orchestrate Paid, Owned and Earned activities, giving clear guidelines and objectives and ensuring smooth flow of information. Lead consumer insights and data, infusing the overall team. Define 'sampling strategy' and collaborate with Product Marketing Manager to ensure consistent FC and usage plan.
Qualifications:
Work Experience & Profile:
× Strategic vision
× Expertise of cosmetic industry
× Marketing & Digital background
× Excellent communication skills
× Passion for beauty and sensitivity to luxury
Job Requirements & Qualifications:
5+ years of experience
Fluent English
Job: Marketing
Primary Location: Europe, Middle East, Africa-ES-MD-Madrid
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 247358
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