Hi there! We are Semrush, a global IT company developing our own product - a platform for digital marketers. This is for our Senior Product Marketing Manager for the Enterprise team, and you will develop and execute winning product messaging and more that create demand for the sales team to close.
Tasks in the role:Innovate with product and sales leadership to launch a cutting-edge SEO Enterprise platform: finalize personas, product positioning, USPs, sales collateral, and more.Perform product research, including identification of target market needs, analysis of competition and market trends, and collection and provision of feedback to the Product team.Develop and communicate the product story, including definition of the core message and value proposition, crafting a compelling narrative around the product, and tailoring the story to resonate with the target audience.Produce Product-Focused Content, including descriptions, videos, blog content, case studies, landing pages, and interactive demos, to effectively communicate a product's features, benefits, and value to potential customers.Drive Community Engagement by generating buzz around the product within the industry, reaching out to partners, influencers, and existing customers for commentary.Enable sales function by preparing product-focused training materials and ensuring correct messaging, allowing sales to efficiently highlight product value for customers.Who we are looking for:5+ years of professional marketing experience, with at least 2+ years of experience in product marketing or other relevant marketing/product functions within the SaaS Industry.2+ years of experience using marketing technology to build, automate, execute and measure product marketing programs.Competitive Differentiator Bonus:Experience in the SEO industry.Moderate to advanced SEO knowledge around the personas of an Enterprise SEO and software tools required to do their jobs effectively.A high degree of independent thinking and self-responsibility. Ability to work as a 'team of one'. Self-motivated approach and able to meet monthly deadlines and achieve results. Strong enthusiasm and positivity and a commitment to creating excellent experiences. Growth mindset with the willingness to learn and develop professionally. Ability to work collaboratively within a team environment. Public speaking experience, connections, and credibility in the SEO industry is a plus. You share our common values: Trust, Sense of Ownership, and enthusiasm for Constant Changes.
A bit about the team:The Enterprise Solutions Product Management team is responsible for user research, ideation, and development of the Enterprise Platform. The Semrush Enterprise solutions unit is building new innovative solutions for large companies to unlock growth by answering recurring, complex, and unknown Digital Marketing related questions (semi) automatically.
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