Role Description: Maximize the potential of the AstraZeneca therapeutic portfolio through professional and successful working relationships with internal and external customers.
Manage the promotion, pricing, and positioning of the products in the relevant therapeutic portfolio, pre-post Launch strategy, development of a disease area vision and strategy, and effective resource allocation in order to optimize sales and profits.
Strategize, write, and implement the marketing plan for the brand.
Main Product (TBD): Lokelma
Typical AccountabilitiesOperational Brand Management & Customer Excellence: Fully accountable for building & driving the brand strategy by providing customer insights acquired during interactions with external and internal customers.Participate in the development of the Business Action Plan in close collaboration with the Marketing Head.Drive the full implementation of the operational Business Action Plan in close collaboration with the key functional team members.Keep the Business Action Plan updated and implement the plan to ensure that Brand objectives are realized, including revising the S&T to ensure complete coverage/expansion of the target list as per marketing strategy.Lead the operational roll-out of the pre-agreed strategic and operational plan (campaign task force, monthly implementation meetings).Identify potential new market insights and collaborate with Market Intelligence to leverage all critical market data to refine action plans or prioritize activities.Develop and understand market research principles/sources/tools/methodology.Work with local data to contribute to forecasting models.Communication & PromotionDevelop all campaign material and all the briefing documents to ensure maximum impact.Briefing and selection of agency and review performance of agency and costs to ensure optimal use of available financial resources.Actively collaborate with the medical/Access team and/or Sales team with other support functions to ensure alignment with strategy.Be actively involved and lead regional and national sales meetings/business reviews as required.Ensure full compliance of material/activities with ethical and Code of Ethics (demonstrate and ensure active respect for values, business ethics, local laws, policies, and marketing procedures).Propose budget spending on the defined territory & is responsible for accurate budget management.Prepare cost estimates for current activities, advertising/informing about AstraZeneca brand products, and investment budgets.Responsible for the implementation of promotional/communication strategies, plans, and programs in support of brand strategies and objectives.Stakeholder ManagementBuild and maintain strategic relationships with key internal/external clients.Lead Brand Team, develop and implement plans for KEE development & marketing strategy implementation.
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