.ABOUT US: From chemicals that help surfers stick to their boards to plastic additives that help with mechanical recycling of waste; from brake fluids to coolants for batteries in electric vehicles: our performance chemicals make a difference in everyday life. Our industrial B2B businesses typically lead their markets and serve customers around the world from chemicals, plastics, consumer goods, natural resources, or automotive industries. Join us on our journey to develop those businesses in the digital age!JOIN THE TEAM: Be part of our team and drive digital marketing and e-commerce for 10 strong industrial B2B businesses.RESPONSIBILITIESTogether with our business units, you develop and implement B2B digital marketing and e-commerce strategies that drive brand awareness, lead generation, revenue growth, and efficiency.You enable marketing managers to use digital technology for their businesses by defining targets and actions together. You provide hands-on support to establish the use of digital technology as a normal practice.You disseminate know-how on planning and implementing digital marketing and e-commerce into the organization.You work with our team of web developers to understand and optimize current (online/offline/hybrid) customer journeys.You analyze data to optimize customer journeys and campaigns.You continuously experiment with state-of-the-art approaches and bring new know-how to the organization.You ideate and experiment how our business models can develop to comprise digital elements of revenue generation.You lead the digital marketing community in our division and are an active participant.QUALIFICATIONSDegree in business, business technology or relevant apprenticeship and relevant work experience.Good understanding of global marketing strategies, ideally in B2B.At least 3 years hands-on work experience in online marketing / e-commerce or with building new digital business.Deep understanding of state-of-the-art online marketing methodology, typical global market leading tools, and KPI.Expert knowledge of marketing automation tools (ideally Salesforce Marketing Cloud) and advertisement toolsets (Google Ads, LinkedIn).Experience with global B2B marketing strategies.Strong communication skills in English and hands-on pioneer mindset.Comfortable with building new things in an agile, iterative manner and monitoring business impact to adapt.BENEFITSA secure work environment because your health, safety and wellbeing is always our top priority.Flexible work schedule and Home-office options, so that you can balance your working life and private life.Learning and development opportunities.23 holiday days per year.Another 5 days (readjustment days) and 2 more (cultural days).A collaborative, trustful and innovative work environment.Being part of an international team and work in global projects.Relocation assistance to Madrid provided.At BASF, the chemistry is right
