.This job is with Baxter International Inc, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.Please do not contact the recruiter directly.Vantive: A New Company Built On Our LegacyBaxter is on a journey to separate our ~$5B Kidney Care segment into a standalone company. Vantive will build on our nearly 70-year legacy in acute therapies and home and in-center dialysis to provide best-in-class care to the people we serve. We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us. At Vantive, you will become part of a community of people who are focused, courageous and don't settle for the mediocre. Each of us are driven to help improve patients' lives worldwide. Join us as we revolutionize kidney care and other vital organ support.*Completion of the proposed separation of Kidney Care from Baxter into a standalone company (to be named Vantive) remains subject to the satisfaction of customary conditions.SummaryWe are looking for an experienced and versatile Senior Marketing Manager who will be responsible for driving marketing programs and commercial execution for the Southern Cluster Europe (Spain, Portugal, Italy and Greece) region, as well as ensure the implementation of new digital channels. The role will operate solidly within the Southern Cluster structure alongside other cluster and regional stakeholders such as Medical/Clinical, Finance, Training & Education, Comm Ex, Supply Chain, R&D, RA, Market Access, Digital Marketing, GPR, etc as well as the Renal EMEA team to ensure that Baxter's regional team has a clear direction plus effective traditional and digital tools/programs with which they can approach healthcare professionals/payers in this new virtual setting. Regional Marketing partners with countries to enable commercial execution excellence to accelerate profitable sales. Travel expected up to 30% of the time.ESSENTIAL DUTIES AND RESPONSIBILITIESAct as primary Southern cluster contact point for marketing Europe.Establish and lead regional strategy and business focus areas, ensure country alignment to regional strategy/priorities (eg launches, business/product positioning and messaging), course correct in a timely manner if needed.Own launch execution readiness, effectiveness and compliance, identify root causes behind gaps in new launch performance and drive enhancements to plans.Analyze cluster and country business performance and recommend enhancements or corrective actions to plans and capabilities.Lead cluster-wide activities (campaigns, congresses, peer-to-peers, market development) and lift/shift positive successes across markets to drive profitable revenue growth.Articulate cluster needs, Voice of Customer (internal/external) and market intelligence to GBU and/or to relevant regional/country stakeholders
