Job Description Your Career
Palo Alto Networks is looking for a growth-minded individual who thrives in a fast-paced environment to join our EMEA & LATAM Centre of Digital Demand Excellence. As a Marketing Operations & Enablement Specialist, you will predominantly support our marketing processes and best practices to establish and maintain outstanding user experiences for our internal and external customers. You ensure the basics are done perfectly. This includes monitoring email quality, communicating and training new hires, and updates to existing processes, tools, and guidelines, and supporting the teams where needed to advise on operational best practices.
The Centre of Digital Demand Excellence is a centralized digital marketing hub. This team plays a vital role in the EMEA and LATAM Marketing organization. Not only do we support the entire Field & Channel marketing teams to run and execute on their digital marketing activities, but we also partner with the six 'Go To Markets' (GTMs) at Palo Alto Network (NetSec, SASE, Prisma Cloud, Cortex, Unit42, Portfolio) to build and run their Digital Marketing plans.
In this role, you will work directly with the Head of the Centre of Digital Demand Excellence and the team to establish processes and best practices that help the wider team achieve their quarterly Demand Generation targets while demonstrating solid execution fundamentals and introducing some new ideas and innovation.
As part of the Centre of Digital Demand Excellence, you will also collaborate on Cross-GTM initiatives that help the wider EMEA and LATAM Marketing team to be more efficient, effective, and innovative.
Your Impact Enable the business to effectively drive outcomes:
Help grow our database! Own the success and coordination of the Tech Target Priority Engine project, ensuring stakeholder enablement and adoption.Work closely with stakeholders to deliver the Ultimate Test Drive program for the EMEA & LATAM regions while maximizing the success of the program.Collaborate on coordinated projects spanning multiple stakeholders across different functions to enable a great customer experience.Support the business in scaling demand generation:
Own the relationship with our agency service providers, managing the on- and off-boarding of vendor access, as well as their training and enablement (including SLAs, brand best practices, and tool training).Ensure the EMEA & LATAM marketing team can be the best team possible by providing regular updates and training on new processes, tools, and best practices through office hours, new hire training, Loop page, and updates to our best practices repository.Run a regular satisfaction survey with our internal marketing stakeholders to understand how we can further improve our collaboration and enable our team in the right way.Optimize our operations:
Be the go-to person and owner of the EMEA & LATAM Marketing Planning infrastructure and the CODE team project management platform.Align our processes to global standards, including but not limited to managing our campaign hierarchy, UTM codes, lead management, and translation review process.Track and manage activity effectiveness and apply learning from industry insights and best practices to continually optimize the user experience.Operate with Excellence:
Maintaining a disciplined communication and reporting cadence with our Marketing & Sales stakeholders is key. Palo Alto Networks is a highly matrixed organization, where clear and concise communication is essential.Make your mark! In this role, there is a real opportunity to bring something new to the table. We are looking for creative and innovative talent to help Palo Alto Networks find new and interesting ways to engage our customers and prospects repeatedly.Ensure administrative tasks are completed diligently and in a timely manner.#J-18808-Ljbffr