Job Description: About us Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness.
Our purpose - Celebrating life, every day, everywhere - has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.
There's a rich history of character and iconic products to promote.
We rely on driven, passionate commercial executives to protect the legacy of these brands and ensure their future success.
About the role Diageo invests significantly in direct to consumer brands building and partners with customers to influence the point of purchase activation.
This is where the vast majority of our A&P investment sits.
It is the role of the Customer Activation team to work closely with our customer team to understand the needs of shoppers and customers and then collaborate with the shopper marketing team to guarantee amazing execution of our brands.
The team will then work directly with customers, supply, and agencies to carry out the execution of the commercial calendar.
In some cases, this will include tailoring and adapting our programmes and tools to meet the specific needs of strategically important customers to enable them to differentiate their offer.
Your team will influence and guarantee the brilliant execution of Diageo's commercial plan to shift consumer and shopper behaviour and enable Diageo to achieve its financial and marketing share goals.
In this role, you will: Be responsible for the On Trade Channel End to End Commercial plan across Spain, Portugal, Italy, and Greece, which accounts for over 60% of Southern Europe NSV.
Deliver strategy, planning, execution, tracking, and reward cycle YOY.
Understand customer needs by channel to pinpoint the activation priorities that deliver the greatest impact.
Build the activation plans around shopper marketing activities by channel by programme and activity feeding into the one commercial plan with a clear activation blueprint per sub-channel and market.
Coordinate the sales force briefing of the commercial calendar, ensuring the team is fully equipped to win with the provision and selling tools and assets in line with customer activation timings.
Lead a team to coordinate brilliant activation of the calendar partnering with customers, supply, and 3rd party agencies to build an extraordinary activation machine.
Set the activation objectives across activities, oversee delivery, and lead course correction.
Recommend new ways of working to constantly improve.
Ensure robust M&E is in place to develop a comprehensive understanding of behaviour change and corresponding drivers of financial performance.
Support the O&R process with Channel Director and finance to ensure optimum deployment of A&P and efficient management of the budget with the goal of constantly improving the ROI.
Lead and develop a multi-market team of 9.
#J-18808-Ljbffr