Field Marketing and Communication Leader M/F/XYour main responsibilities :Drive customer acquisition and retention by creating and executing customer-centric marketing plans (40%) Identify market trends, competitive intelligence, and customer insights to inform marketing strategies.Share insights with the Global Go-to-Market teams to enhance the global marketing strategy and campaign planning, thereby improving regional relevanceCreate complementary local marketing plans based on global marketing strategy and planning frameworksExecute global and local plans by running 360 marketing campaigns using owned, paid, and earned media as well as events and emailing, to drive e-commerce conversions and build marketing and sales pipeline through demand generationEnsure the campaigns are deployed on time and have high standard of executionDevelop local communication plan supporting the group communication strategy and supporting the local marketing plans (PR, Social Media)Plan and manage marketing budgets while closely monitoring ROI to ensure effective allocation and performanceFoster the culture of #OneTeam by effectively collaborating and sharing with corporate teams and with the Sales teamIncrease performance via monitoring and analysis (30%)Ensure all marketing campaigns and activities are aligned with the OKRs framework.
Track performance against these objectives and key results, including business targetsConduct regular analysis and reporting on all activities against OKRs & targets, including the identification of trends and insightsMake data-driven decisions based on insights and take prompt actions to enhance performanceYour future impactIn 6 monthsStartegy & org defined and started execution with first resultsAnd in 1 year Increaseddigital growth & Increased custiomer acquisition.Skills required :Collaboration with corporate and cluster teams (15%)Facilitate regular meetings and updates between group and cluster teams to ensure alignment and shared goalsCollaborate closely with the Sales Director and Cluster Leader to optimize demand generation campaigns, focusing on pipeline creation and performance monitoringProvide continuous feedback to the corporate teams to ensure alignment and to enhance regional relevance