.Job TitleDirector of Global Marketing - Travel UnitSummaryYour purpose as a Global Marketing Director is to inspire our customers to achieve their ambitions with the support of Amadeus.You will lead the central marketing function for all of Amadeus' Travel Unit, driving global marketing activities, defining strategies, and managing customer communications.This role involves significant collaboration with senior stakeholders across the company, requiring strong relationship-building skills and the ability to navigate complex organizational dynamics.You will play a key role in shaping the marketing vision and ensuring its consistent execution across various customer verticals, business lines, and regions.Key ResponsibilitiesDefine the Global Marketing StrategyCreate and integrate marketing strategies.Develop a marketing playbook with guidelines for events, sponsorships, and communications.Establish a framework for initiatives across verticals, business lines, and regions.Develop the Travel Unit's marketing positioning, value proposition, and narrative.Define the Global Marketing Plan and BudgetDevelop and cascade the marketing plan and budget.Monitor performance metrics to maximize growth and ROI.Define Customer Vertical Marketing StrategiesCollaborate with senior vertical experts to develop clear marketing visions.Understand each customer vertical's business needs and strategies.Work with product and regional teams to create compelling value propositions.Develop Core Marketing ContentCreate and adapt marketing materials for each vertical.Develop campaign briefs and support execution.Design and Monitor Marketing CampaignsDesign campaigns with KPIs and success metrics.Create creative content and review with stakeholders.Lead central customer communications as needed.Support Commercial and Product TeamsProvide front line teams with the latest insights.Conduct competitor and industry research to deliver actionable conclusions.Contribute to Business DevelopmentRepresent the Travel Unit at industry, customer, and internal events.Inspire audiences with the Amadeus vision.Create a High-Performance TeamBuild and develop a team of engaged, high-performance marketing professionals.The Ideal CandidateB2B Marketing Experience: Proven track record in large, matrix organizations.Leadership: Ability to lead and inspire diverse, global teams.Strategic Vision: Translate business goals into effective marketing strategies - specifically leading global marketing transformations.Data-Driven: Use analytics to drive decisions and optimize campaigns.Collaboration: Work closely with product, sales, and regional teams.Industry Knowledge: Stay ahead of market trends and innovate. Knowledge of the tech industry is a must, travel is a plus
