Job Number 24152466
Job Category Sales & Marketing
Location Spain Area Office, Carrer de la Marina 19-21, Barcelona, Barcelona, Spain VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management
JOB SUMMARY This position is responsible for the execution of defined services that support hotels with necessary digital marketing and operational tactics.
The Digital Specialist Manager, Digital Field Marketing role will ensure completion of defined tasks as requested by the hotels who participate in select Digital Field Marketing packages and services valid across the Southern Europe region.
The role requires a focus on ensuring hotels are aligned to global compliance and ensuring approved content is updated across specific digital platforms and channels, provide monthly automated reports to participating hotels, support social media marketing, and destination marketing campaigns through email marketing to maximize online presence that attributes to the hotels' performance.
CANDIDATE PROFILEEducation and Experience 2 years' experience in an online agency, client services position, or hotel marketing is required or equivalent experience. Diploma in marketing or related field or equivalent certification from higher education. Strong workflow management skills and experience in content management systems. Organized, detail-oriented, and deadline-sensitive; takes initiative and anticipates needs. Proficiency in English and Spanish is required. Portuguese and/or Catalan is an advantage. Location: Spain (Madrid/Barcelona) or Italy (Rome/Milan) CORE WORK ACTIVITIESManaging Work, Projects, and Policies Delivers against all aspects of the Digital Marketing program and associated services for hotels and the area. This includes:
Implementing and managing the Hotel Websites on Marriott.com and Global sites Maintain and update all Marriott.com Hotel Website content. Conduct audits of Marriott.com Hotel Websites with defined scores and areas of improvement. Update EPIC fields associated with hotels' website pages. Ensure hotels' online positioning is up to date and correct. Update and load photography into the Marriott asset library ensuring correct compliance. Support with link and PDF loading on hotel websites. Update alert and emergency messaging. Load hotels' offers as directed by hotel team and continent team. Ensure TripAdvisor and GMB listings are updated as needed from hotels. 3rd Party listings (OTA's) and content scores updates to hotels. Add content as directed through Marriott systems. Liaise and work with hotels with detailed feedback on content audits and scores. Email Marketing Support Collate, create, and execute monthly METT email campaigns per market. Securing the METT date in the METT calendar with the confirmation from ADMDL per market. Building a dedicated landing page to be used for METT. Build offers into MBOP as required. Destination Marketing Support Collect content and information for all market campaigns. Coordinate and ensure the development of tactical landing pages. Testing and optimization of continent and regional campaigns. Provide landing pages to appropriate teams for paid media execution. Support the setup and management of paid and social media campaigns as needed. Compile reporting and recommendations for all campaigns. Reporting Suite Provide monthly reports to all participating hotels, ensuring data is accurate and the report is sent to the relevant persons at hotel level as per set time frame monthly. Support DFM team in pulling automated reports for participating hotels and distribute to relevant team members within set time frame. SEO Support Support DFM team in implementing SEO program per market. Social Media Marketing Support Support hotels with setup of social channels, Sprinklr access, provide resources such as training available. Support with scheduling content, creating campaigns, and reporting on all social channels monthly. Supporting Operations Liaise and work with hotels with detailed feedback on content audits and scores. Fostering good client relationships with hotels. Coordinate and ensure the development of tactical landing pages, testing and optimization of continent and regional campaigns with all specialists. Implementation and workflow process management of all content optimization requests for the digital field marketing teams. Identify training opportunities to elevate digital knowledge. Support with defined projects as outlined by the Senior Manager to ensure the overall performance of the team, its areas/markets, and participating hotels. Relationships & Processes Develop knowledge and work with Marriott international teams to improve turnaround and SLAs to hotels. Manage relationships with key vendors to drive scalability of efforts and implementation consistency and platform development oriented at better tracking/conversion. Where appropriate, develop, support, and implement new processes and track output to improve efficiency for the team. Additional Responsibilities Attends and participates in all relevant internal and external meetings. Informs, updates, and provides information to managers and co-workers in a timely manner. Presents ideas, expectations, and information in a concise, organized manner. Uses problem-solving methodology for decision-making and follow-up. Maintains positive working relations with internal teams and department managers. Manages time effectively and conducts activities in an organized manner. Performs other reasonable duties as assigned by manager. Learning and Applying Professional Expertise Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others. Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges. Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges. Basic Competencies - Fundamental competencies required for accomplishing basic work activities. Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.). Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues. Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences. Reading Comprehension - Understands written sentences and paragraphs in work-related documents.Writing - Communicates effectively in writing as appropriate for the needs of the audience. Analytical Skills Learning, ProcessingInterpersonal Skills Customer Service Orientation, Diversity Relations, Teamwork, InfluencePersonal Attributes Integrity, Dependability, Positive Demeanor, Presentation, Stress Tolerance, Adaptability/Flexibility Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Marriott International is the world's largest hotel company, with more brands, more hotels, and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
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