Analyze and find opportunities for the business to optimize sales processes and marketing activities, including ecommerce, CRM data, attribution models, customer journeys, and marketing automation, conversion optimization, etc.
- Create and present strategic CRO plans to international sales & marketing local teams, defining new initiatives, activations, and optimizations to enhance business results.
- Connect data sources and map dimensions and metrics according to the existing data model.
- Create powerful visualizations for multidimensional analysis, including ecommerce KPIs, media mix analysis, conversion funnels, customer profiling, etc.
- Work closely with the Research, UX, Design, Content, Marketing Automation, and Project Management teams to strategize, ideate, define, and run the planned projects and campaigns and to communicate strategy, progress, and results.
- Conceptualization of multichannel interactive customer journeys.
- Provide support and mentorship for other members of the team, ensuring they are progressively able to take on more complex tasks and upskill others.
Requirements: - Fluent English speaker (C1+).
- Demonstrable experience in ecommerce and digital media marketing, CRM analysis, apps, landing pages, and websites.
Insight generation, Conversion Rate Optimization (CRO), Personalization, and Usability with a solid understanding of the media ecosystem, particularly GMP and mainstream optimization and personalization platforms.
- Deep understanding of advertising/media channels, from building strategic media plans to defining specific omnichannel activation techniques as well as their specific KPIs for proper evaluation.
- Demonstrable experience working with analytics and experience optimization solutions, ranging from auditing, campaign ideation, definition, setup, launch, and reporting, measurement implementations, data analysis & insights, in-housing, presenting to large audiences, and training.
Previous experience using Tableau, Qlik, Power BI, or similar.
- Good analytical and visual thinking skills, with the ability to identify business questions, pain points and opportunities, analyze quantitative and qualitative data, prioritize findings using different models, draw conclusions, and develop actionable recommendations and experimentation/personalization roadmaps.
- Deep understanding of attribution models (MTA and MMM), naming conventions, and cross-channel tracking techniques.
- Ability to clearly communicate processes, strategies, and general requirements to both internal and external stakeholders.
- Able to manage projects and delegate seamlessly across multiple teams and regions, to ensure that all deliverables are met in terms of quality standards and timelines.
Benefits: - An ultra stimulating work environment in contact with high-level stakeholders.
- Competitive salary based on experience.
- Remote work 2 days/week.
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