Work Flexibility: Hybrid
The Job's Mission:
Stryker's Trauma division offers market-leading solutions for the treatment of long and small bone fractures. Our portfolio features a comprehensive array of intramedullary nails, external fixation, plating, hand/wrist joint solutions, etc.
As Brand Manager Trauma, you will drive market share growth through the formulation and execution of effective, strategic marketing plans.
You are the European brand expert who sets strategic direction and ensures execution for portfolio growth through the development of marketing campaigns and strategies, portfolio development, as well as internal and external education strategies.
This role will report to the Senior Manager, Marketing, Trauma Europe and can be based in any of our European locations: we offer great workplace flexibility with a hybrid work model!
What you will do:
In alignment with global strategy, take ownership of shaping the annual and long-range strategy for our Trauma product portfolio in Europe to achieve required growth, profit, and market share targets.
Understand what customers value in relation to our Trauma portfolio and use these insights to fuel the development of value-focused messaging strategies.
Work closely with local Marketing teams in leading downstream execution to drive market share gain, while also contributing to upstream marketing initiatives to ensure development projects address European customer needs appropriately.
Create/distribute scalable assets, tools, marketing campaigns, and best practices.
In collaboration with the Education Manager, identify education, brand experience, and customer engagement opportunities for both internal and external audiences.
Develop trust and strong relationships with the European Trauma & Extremities (T&E) Leadership Team, Local Marketers, Sales Teams, internal stakeholders, and key customers (KOLs).
Coach and guide interns within the group.
Key Activities:
In collaboration with the broader European Central and Local Marketing teams, drive the creation of the Annual Marketing Plan (AMP) and portfolio roadmap over a 3-5 year horizon.
Partner with the local Trauma Leadership and Marketing teams to drive forecast accuracy and an appropriate demand plan, forging strong relationships with Supply Chain partners in the process.
Define and execute regional product life cycle, including the launch and phase-out of products.
Provide analysis of the Trauma portfolio performance, brand perception, and other drivers of future brand performance. Understand the financial performance and key metrics of your portfolio and communicate accordingly.
Partner with divisional resources to develop the portfolio through new product development, line extensions, and M&A activity, if necessary.
Develop pan-European, scalable customer engagement activities such as facility tours/events/congresses, medical education programs, etc.
Take the lead in developing KOLs for the Trauma portfolio.
Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights.
Collaborate with other divisions of Stryker to drive growth and deliver enhanced customer value.
Experience / Education:
Degree in Marketing, Business Administration, Life Science, Economics or any relevant field.
5+ years of Marketing experience, with a significant portion in the MedTech/healthcare industry.
Proven track record in leading successful marketing projects (incl. marketing plans, product launches, campaigns, etc.).
Strong track record as leader of cross-functional projects, ability to build and maintain cross-functional as well as cross-geographical relationships.
Broad experience in supporting the sales force and customer-facing activities in the field.
Proven track record of analysis of key customer and competition trends.
Proven commercialization of products to drive growth.
Excellent presentation and interpersonal communications skills.
Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint).
Fluency in English is required; an additional European language would be a plus.
Travel percentage: 30%.
What do we offer?
Flat hierarchies and a culture driven to achieve our mission and deliver remarkable results.
We grow talent: we offer great personal and internal career development for our employees, with the possibility to make both vertical and lateral position movement.
Recognition of your performance: at Stryker, outstanding individual and cross-functional team performance is rewarded. Ideas, projects, or other exceptional achievements can be submitted for various awards on a local and global level.
Competitive salary: with us, you will receive a competitive salary package and benefits.
Co-workers committed to collaboration and winning the right way.
Quality products that improve the lives of our customers and patients.
Ability to discover your strengths, follow your passion and own your career.
#J-18808-Ljbffr