.Hey there! We're IQ, a dynamic team of 11-50 passionate individuals in the Blockchain Services industry, dedicated to building a smarter future with our innovative IQ token. Our mission is to leverage Blockchain Technology and Artificial Intelligence to scale crypto knowledge, and we're on the lookout for a creative Ad Specialist to join us in this exciting journey. At IQ, we pride ourselves on our core values of Commitment, Community, Curiosity, Diversity, Empowerment, and Ownership. If you're eager to make an impact and thrive in a fast-paced, inclusive environment, we'd love to hear from you!Tasks1. X Ad Strategy:- Develop comprehensive X advertising strategies aligned with our marketing objectives and project milestones- Create and manage multiple ad campaigns targeting different segments of the crypto audience- Optimize ad spend and performance across various X ad formats (Promoted Tweets, Follower Ads, X Takeover, etc.)- Collaborate with the content and design teams to ensure cohesive and effective marketing strategies.2. Campaign Management:- Set up, monitor, and optimize X ad campaigns using X Ads Manager- Conduct A/B testing on ad copy, visuals, and targeting to improve performance- Manage ad budgets and bids to ensure optimal ROI- Adjust campaigns in real-time based on performance data and market trends- Develop, implement, and optimize Google Ads campaigns targeting the cryptocurrency market- Create compelling ad copy and design effective landing pages to maximize conversions- Monitor and analyze campaign performance, providing regular reports and insights.- Manage budget allocations and bid strategies to maximize campaign performance.3. Audience Targeting:- Develop detailed audience personas for different segments of the crypto community- Utilize X's targeting options effectively, including keywords, interests, and lookalike audiences- Implement retargeting strategies to re-engage users who have interacted with our content or website- Conduct keyword research and competitor analysis to identify trends and opportunities. Stay up-to-date with the latest trends and best practices in crypto marketing and Google Ads4. Creative Development:- Collaborate with the content team to create compelling ad copy and visuals that resonate with the crypto audience- Ensure all ad content complies with X's policies, particularly regarding cryptocurrency advertising- Adapt existing content into various ad formats for testing5. Performance Analysis:- Monitor key performance indicators (KPIs) such as click-through rate, conversion rate, and cost per acquisition- Provide regular reports on ad performance, insights, and recommendations- Use analytics tools to track user behavior and optimize the conversion funnel- Implement A/B testing to continuously improve ad performance and ROI6