.Lengow, empowering intelligent e-commerce across Europe :Lengow is a European leader in intelligent e-commerce solutions that help brands and retailers drive profitable growth across the digital shelf.With powerful feed management, global price monitoring, and robust data capabilities, Lengow's comprehensive product suite enables merchants to amplify product visibility online, outrun competition with informed pricing, multiply sales on marketplaces, and monitor brand presence among distributors.Since 2009,Lengow has fueled digital growth for over 5,000 customers across thousands of marketing and sales channels in over 60 countries.We are seeking a dynamic and motivated Product Marketing Specialist to join our growing team.You will be working with Yiguo Zhang, Product Marketing Manager, on projects that stand at the intersection of various teams across the company: Product Management, Marketing, Sales, Customer Success, and Professional Services.Product Marketing at Lengow takes on a wide range of responsibilities, from understanding the market, to devising go-to-market strategies, and conveying the value of our products to the right audience. Your job is to be the bridge between our products and the market, ensuring that we develop solutions that meet market demands and that the audience recognizes the value our products offer.? Your main responsibilities would include:- Market, Customer and Competitive Research: Monitor news in targeted industries and on our competition; conduct comprehensive customer research to inform product development, positioning, messaging and go-to-market strategies.- Product Go-To-Market Execution:Work closely with Product team to monitor upcoming feature launches and devise the right go-to-market plan,execute external communications with the right message on the right channels (in-app, emailing, website, social…), and coordinate internal readiness across teams to ensure adoption and retention.- Collateral Development & Field Enablement: Craft various product collaterals and sales tools such as one pagers, product tours, use cases, integration guides, demo flows, battlecards, and deliver training to ensure customer-facing teams are equipped with the necessary knowledge and resources to effectively sell our products.- Support in Growth, Customer and Partner Marketing Activities: Be the expert in product knowledge and value proposition, provide expertise to other customer-facing teams in customer communication and demand generation campaigns.Hiring Process :- Phone call with one member of our HR team- Interview with Yiguo Product Marketing Manager- Assignment to be done at home- Interview to present your assignment and further discussions- Reference check and offer letterRequirementsWe are looking for someone with the following experiences and skills:Experiences:- Bachelor's or Master's education in business, marketing, technology, or related fields
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