Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry's digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.
We are looking for a talented Marketing Automation & CRM Specialist to assist with our email and automation strategies. Your primary responsibilities will include creating and running campaigns end-to-end (mostly emails, but potentially also SMS, push notifications, and other channels), as well as managing contact databases. If you have a passion for web technologies and can generate innovative ideas to drive growth, we'd love to meet you.
Your role will involve reaching customers through both one-off and automated campaigns, delivering relevant and engaging content about our services. Ultimately, you should be able to promote our brand effectively and ensure our customers remain informed, connected, and engaged with our company.
Functional ResponsibilitiesProduce and execute effective multi-channel campaigns including designing emails from templates and HTML, copywriting, translation coordination, media asset production, and collaboration with the creative team.Create and enhance various automated campaigns throughout the customer journey, including prospecting, nurturing, post-purchase, loyalty, retention, reactivation, surveys, etc.Create and manage transactional emails.Engage with various target audiences, including internal client teams and external media subscribers.Manage and execute an email marketing calendar aligned with business objectives and internal stakeholder needs.Run ad hoc campaigns across multiple countries, working closely with regional marketing managers.Conduct A/B tests, analyze results, and provide insights for ongoing improvement.Ideal CandidateExperience in e-commerce email marketing, with a focus on highly targeted and segmented campaigns.Strong experience with marketing automation, including creating efficient campaigns, experimenting with segmentation and targeting, and a deep understanding of digital marketing principles such as tracking and analytics.Hands-on experience with marketing automation platforms (e.g., ActiveCampaign, HubSpot, Braze, Iterable).Ability to quickly edit, translate, and maintain multilingual campaigns.Comfortable collaborating with regional marketing specialists and managing projects to meet deadlines.Ability to produce design assets independently when needed.Experience in developing, managing, and analyzing large email marketing databases (multilingual experience is a plus).Experience with integration and workflow automation tools (e.g., Zapier, Make/Integromat).Familiarity with email marketing technologies for quality, responsive, and functional emails: HTML/CSS (specific to email), frameworks, design tools, and best practices.
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