[Zh927] | Paid Social Media Specialist

Position: Digital Full-Time Social Paid Specialist (Redes Sociales, Tiktok, Twitch)Responsibilities:Platform Management: Consultancy and support to brands (all divisions) in implementing social paid in their campaigns.Help brands translate their campaign objectives into a social advertising brief, including relevant audience segments, digital advertising journeys, consumer data pools, and activation techniques.Pilot new features from ad technologies.Focus on automation and identify opportunities for media efficiency savings.E-commerce acceleration within Social Platforms.B2C and B2B activations in contact with e-retailers when needed.Ad tech operations: Responsible for ensuring the best setup for social campaigns (golden rules).Combine data analysis and optimization strategies for campaigns.Build the right process to optimize digital media campaigns.Be part of reporting decisions and define the correct KPIs for each campaign.Admin Management for all social platforms.Upskilling: Mentor digital teams in Brands, collect and codify guidelines, strategies, and best practices, and train the teams locally to upgrade their understanding of marketing teams of the platform.Experience: Social paid expert at performance agencies.
3 to 5+ years in digital advertising; at least 2 years of experience planning and/or executing social ad campaigns (e.g., 2 years working as a trading desk specialist) and at least 2 years managing performance.Skills:Strong communication skills - proven ability to communicate translate technical knowledge to a range of audiences, including brands, corporate leadership, technology partners, and agencies.Combine analytical and strategic thinking skills with marketing knowledge.Strong project management skills (e.g., building rigorously tracking work plans).Proven ability to work with and influence cross-functional teams.Entrepreneurship proactive mindset with the initiative to go beyond.Qualifications:Bachelor's degree in business, marketing, advertising, science, or economics.Fluent English both spoken and written.Certification in or extensive hands-on experience running campaigns in FB (Business Manager).Please visit 'Your Application Space' to see the jobs you have already applied to.
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