Job title: Digital Product Lead Martech
Location: Barcelona
About the job
At Sanofi Consumer Healthcare / Opella, we're committed to providing the next-gen healthcare that patients and customers need.
It's about harnessing data insights and leveraging AI responsibly to search deeper and solve sooner than ever before.
Join our Digital Growth Hub and Commercial Product team as Digital Product Lead Martech and you can help make it happen.
The Product Lead Martech will join the Digital Growth Hub and Commercial Product team, which is part of the Consumer Healthcare Digital Business Solutions organization.
This team is responsible for managing the worldwide solution portfolio, roadmap and projects around these areas.
The digital organization is entering for the first time into the Martech area so this candidate will work on building the capabilities and the collaboration model with both business and the rest of the digital organization.
The Martech Product Lead will own a wide range of applications that need to be correctly integrated with both Opella business functions and external partners to allow best in class Marketing Technology.
In addition, the Martech Product Lead will coordinate the Product Owners and Scrum Masters working on all our brand websites.
Main responsibilities: Strategic Tool Management
- Ownership and strategic oversight of Digital Asset Management (DAM), Product Information Management (PIM), and related marketing technology platforms
- Ensure these tools align with broader marketing and business objectives
- Manage tool performance, integrations, and continuous improvementCross-Functional Leadership
- Coordinate product owners and scrum masters across brand website development projects
- Facilitate communication and collaboration between technology, marketing, and product teams
- Secure alignment on product roadmaps, timelines, and deliverablesTechnical Governance
- Define and enforce standards for content management, asset workflows, and product information processes
- Develop and maintain governance frameworks for martech tool usage
- Ensure compliance with data management and brand consistency guidelinesPerformance Optimization
- Monitor and analyze martech tool performance metrics
- Identify opportunities for process improvements and technological enhancements
- Recommend and implement system upgrades or new tool integrationsStakeholder Management
- Serve as primary point of contact for martech tool ecosystem
- Engage with vendors, internal teams, and external partners
- Present technology strategy and progress to senior leadershipProject and Resource Management
- Oversee budgeting for martech tools and related initiatives
- Manage implementation timelines and resource allocation
- Conduct regular performance reviews of tools and development teamsAbout you Experience:
- Has worked in Digital Product Management for Marketing Technology
- Has work leadership experience in program, project, or product management
- Has experience in industry, preferably in pharma or consumer goods industry
Soft skills:
- Is able to influence both business and technical teams and is comfortable dealing with multiple stakeholders from different seniority levels
- Is able to drive multiple priorities in parallel in a structured way
- Has great communication skills, both verbal and written, and can adapt to different teams and personality types.
Technical skills:
- Has experience with Martech tools like PIM, DAM, Social Media Listening, etc.
- Has experience in building corporate brand websites with ecommerce.
- Has experience with data analysis tools such as Excel, Pivot Tables, SQL, Tableau, QuickSight, etc.
and agile tools like Confluence and Jira
- Is hands on and able to dive deep into technical issues even if it involves learning new technologies
Education: Bachelor's or advanced degree in IT, engineering or another technical field
Languages: Advanced English required, Spanish or French preferred
Pursue progress, discover extraordinary
Better is out there.
Better medications, better outcomes, better science.
But progress doesn't happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen.
So, let's be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
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