Barcelona, ES/Berlin, DE/London, GB/Madrid, ES/Oslo, NOAbout GelatoGelato's mission is to empower the rapidly growing creator economy with local production and delivery of any customized item to any consumer on the planet.
Its curated marketplace lowers the barriers and resolves the "last mile" for any creator or entrepreneur that would like to create and sell their products online.Job DescriptionGelato has built the world's largest and most global network for on-demand production of customized items e.g.
t-shirts, wall art, mugs, books, hoodies, and cards.
We support a new wave of e-commerce entrepreneurs to sell their creativity globally, with a more local and sustainable production.With local production and exact matching of supply and demand, there is no waste, and carbon emissions are reduced.What you will be doing:As the Demand Generation Director in GelatoConnect, you will define and implement a global Demand and ABM strategy for GelatoConnect.
You will deliver 1:1, 1:Few and 1:Many campaigns to drive acquisition/up-sell/cross-sell/retention new logo programs for our tiered "Strategic Account" list.
This role will report to the Chief Marketing Officer and you will be responsible for planning, managing, executing, and measuring demand generation campaigns across digital channels.
This will include the strategy, customer journey, content creative, and channel strategy for campaigns.
You will partner closely with other Marketing and Sales leaders to deliver online and offline programs that influence the pipeline and help achieve our quarterly sales goals.Some of your key responsibilities will include:Work cross functionally to build, plan, implement and execute a demand generation strategy across outbound sales, performance marketing, customer success, events, partnerships, public relations and content creation.Own the program management and execution of demand generation campaigns including: relationships with content syndication vendors, agency relationships, campaign setup and launch, reporting, and predictive insights.Develop and manage a centralized intake process for demand generation campaign requests, vetting, production, and execution.Work closely with Product Management and Product Marketing to ensure a best in class go to market and commercial strategy.Own frequent and ongoing communication with Global Sales on campaign planning / calendar, pre-launch sales enablement, and reporting results.Source and influence new sales pipeline, engage contacts in new functions/roles at existing accounts, and accelerate existing sales pipeline.Support the promotion efforts for first-party events, executive roundtables, industry events, partner events, etc.Establish a measurement framework and work with the Gelato Connect team to develop a reporting dashboard with insight into: reach/engagement, meetings booked, marketing sourced pipeline, marketing influenced pipeline, MQLs generated and overall campaign return on investment.
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