.Kaleris is a private equity-backed software firm focused on supply chain optimization, headquartered in Atlanta, Georgia. We are a global leader in the supply chain execution market, focused on accelerating the transformation of digital supply chain for industrial and finished goods shippers and carriers by combining best-in-class solutions for challenges tied to yard management, shipment visibility, and asset management, across rail, truck, and multi-mode transportation.About the RoleThe Senior Product Marketing Manager for Terminal Solutions will have an innate ability to distill the value of software and service solutions to create and communicate compelling value messaging for customers, prospects, partners, analysts, and internal audiences. The ideal candidate will manage ongoing alignment of products and services with the needs, trends, and preferences of assigned markets and market segments, specifically focusing on our Terminal Operation System (TOS), Execution and Visibility Platform (EVP) and related product lines and offerings.The ideal candidate will possess a deep understanding of assigned markets and segments to develop effective go-to-market plans and productize offerings that drive sustainable market share. They will leverage credible resources and relationships to maintain a high level of awareness and familiarity with key internal and external influencers – including operations capabilities, economic shifts, compliance and regulatory issues, and relevant technology advances. The ideal candidate will develop and execute segment and account-specific growth strategies and plans to increase customer engagement, improve relationships, build brand equity, drive faster closes, and improve win rates.This role will work closely and cross-functionally with our Demand Marketing, Sales, Customer Success, and Product Management organizations. Demonstrated success working within cross-functional and geographically dispersed teams is key.Scope of RoleProduct positioning and messaging. Identify software and service solutions value propositions and translate them into compelling messaging for customers, prospects, partners, analysts, and internal audiences.Market research and analysis. Develop a deep understanding of assigned markets and segments to create effective go-to-market plans and productize offerings.Go-to-Market strategy. Execute segment growth strategies to increase customer engagement, build brand equity, drive faster opportunity closes, and improve win rates.Sales enablement. Develop and provide sales teams with the necessary tools, training, and collateral to sell the product effectively.Content creation. Develop and provide sales teams with the necessary tools, training, and collateral to sell the product effectively.ResponsibilitiesEstablish and maintain a deep understanding of customer segments, personas, the competitive environment, and market intelligence
