Digital Campaign Manager, HP app – PS & Support It is an exciting time to join the Consumer Services and Solutions (CSS) organization at HP.
If you enjoy being part of large-scale business model transformation, building processes and operations to foster and serve direct relationships with end-users, and leveraging your creativity to drive business outcomes, this role is right up your alley!
You will have the chance to put your stamp on a strategic HP business.
HP is hiring Campaign Managers for a global, end-user app.
We're looking for individuals with the proven ability to develop and implement strategic marketing plans to drive revenue growth through app engagement.
If you enjoy dynamic and new challenges, are looking to spearhead marketing campaign strategies from conceptualization to execution, and ideally have already gathered experience in a digital customer-centered environment, this role is for you!
Job Summary This role is responsible for developing and leading the HP app content strategy for designated business groups, overseeing experiments for content optimization, and designing initiative flows.
The role manages engagement and monetization campaigns on the app, enhances content based on customer insights, and employs advanced distribution strategies.
Additionally, the role acts as a functional manager and provides mentorship to lower-level employees to achieve operational and strategic goals.
Responsibilities Develops and leads the HP app content strategy for designated business groups while aligning it with overarching business objectives.
Leads and oversees A/B tests and experiments to optimize content elements, such as headlines and visuals, for better conversion rates.
Leads to develop strategy for initiative flow to map out an overview of how the content flows across the total initiative, including nurture tools and initiatives.
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