Digital Marketing Specialist (US/Canada) Are you a content creator with the skill and drive of a digital marketer? Keystone Education Group is seeking a highly skilled and passionate digital marketer to join our B2B marketing team! We want to help students pursue their dream education, and our job is to help connect them to universities from around the world.
As the B2B Digital Marketing & Content Specialist (US & Canada), you will:
Act as a content production guru for the Marketing team, coordinating a variety of interesting projects aimed at higher education marketing and student recruitment professionals. Be responsible for digital marketing efforts for two geographic clusters, including marketing to the US & Canada as well as Europe. Understand the intricacies of B2B inbound marketing, adapting and communicating your content/design in a way that resonates with higher ed audiences. Manage a variety of projects, leading discussions with a wide range of different stakeholders of varying seniorities (including senior leadership), both internally and externally. Be commercially driven, understanding the importance of measurement and data to analyze the performance of your content & contribution to inbound revenue, using this analysis to inform your decisions. We Are Looking For: Experience within the higher education industry in North America (US/Canada). Digital marketing and content extraordinaire – ads, blogs, reports, webinars, email – you name it, you've created it! Someone who can lead end-to-end production of marketing activities. Super organizational skills with the ability to manage multiple projects – imperative that you can work solo and in group environments with speed! Awesome design skills (you know your way around Canva and Adobe Creative Suite). HubSpot Marketing Hub or CRM experience. BONUS: Experience with paid advertising/PPC (Google, LinkedIn) or any technical experience with Search Engine Optimization/Conversion. You Are: Passionate, driven, and self-motivated - you bring energy to the table and can work well under deadlines/pressure. Dynamic & agile – can adapt to a rapidly changing landscape/needs of the business and quickly pivot when needed/with little warning. Past international student or someone with international higher education experience. Native or advanced English skills (you need to be able to write and edit). About Keystone Education Group: Keystone is trusted by more than 120 million unique prospective students every year to help students and learners make one of the most important decisions of their lifetimes, namely, which higher education degree program or course to attend. In turn, Keystone helps over 5,500 education institutions reach, recruit, and enroll students in more than 190 countries, across 500+ student websites, including Masterstudies.Com, Bachelorstudies.Com, Educations.Com, Studentum.Se, and FindAMasters.
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