Relevant professional non-internship marketing experience, exposed to marketing operations. Experience using data and metrics to drive improvements. Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables). Experience with test and learn, marketing optimization, and experimentation. Experience with A/B testing. Experience presenting metrics and progress to goal to senior leadership. Experience with Salesforce and/or Marketo.Do you enjoy a fast-growth business where you can affect customer experience at scale in one of the newest Amazon bets? Amazon Freight is growing at triple digit rates as we scale this new product across Europe and we are hiring a Marketing Manager to lead our B2B Marketing Operations strategy. Come join the team and help us make history!Key job responsibilities:Manage overall marketing technology eco-system (platforms, systems, tools) as systems expert and technical owner liaising with the Tech team and 3rd party providers when required.Create a roadmap of marketing lifecycle programs to accelerate customer funnel across all customer stages, from Lead, Onboarded stage, to attrited stage.Manage lead capturing and lead conversion tools like Pardot, Marketo and Salesforce.Create, manage and influence MarTech product roadmap and strategy.Develop tools and capabilities to enable full funnel marketing attribution.Co-ordinate with team of software developers to develop and manage website backend.Measure the effectiveness of user journey and marketing campaigns utilizing A/B testing, web analytics and CRM software.Build, maintain and optimize the marketing technology stack that improves and scales overall marketing function effectiveness, performance, and user journey.Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integrations with marketing automation platforms.Ensure marketing automation best practices and capture feedback for platform and process enhancements; document and lead training for marketing automation processes, multi-stage automated program development, lead scoring architecture and management, and trigger-based programs.About the team: Amazon couldn't deliver at pace without the Amazon Transportation Service (ATS) team, which sits at the core of Amazon's flywheel. As part of ATS, you'll be welcomed into a key strategic and diverse team that plays a central role in our success. They are key to making Amazon more innovative and efficient.Location: Barcelona, ESP - Experience driving direction and alignment with large cross-functional teams and agency partners.#J-18808-Ljbffr
