About us
Ideawise Group is a global tech company home to some of the most groundbreaking products for alternative lifestyles in the dating industry. Ideawise creates online communities that allow for people to live authentic, fulfilling, and happy lives. We are committed to providing the best user experience and the most efficient way for like-minded people to connect and discover what matters to them.
Founded in 2005 by three German brothers in Shanghai, Ideawise Group has offices in Barcelona, Shanghai, Berlin, and Düsseldorf and is fueled by nearly 150 open-minded people who work across the globe to become ONE, AGILE, and THRIVING organization.
About the job
You will be the main responsibility to ensure that the metrics for our two primary revenue streams improve, thereby enhancing the overall monetization of the company.
These sources will be:
Subscriptions: Both new subscriptions and renewals (on both web and app)
Consumables: Purchase of "tokens" (points) within the web/app
About the team
You will join the Growth team in the company's Dating vertical, where you will work with two brands with distinct and differentiated positioning: one focused more on the traditional dating world and the other on the fetish or kinky dating world.
Responsibilities - What you will do Develop the value proposition included in the membership/paid product. You will work with the Data team to identify which features help convert users to PRO and how to iterate on those that do not provide enough value.Propose testing strategies to improve the conversion rate of paywalls and get more users who see them to start their subscriptions.Propose pricing strategies to achieve better market fit in the different markets/geos where we currently offer the product.Help test the consumables we are currently offering, aiming to find the best price and value proposition. Additionally, you will seek to understand how consumables can coexist with subscriptions.You will work closely with the Ad Revenue/AdOps team to understand how to integrate the ads seen by free users into the monetization strategy of subscriptions/consumables. Key Skills/Experience Experience: Over 3 years (ideally 5) of experience working on improving a company's revenue through subscriptions and one-off product purchases within websites and apps.Focus on Apps: Experience with app-based subscription products. While we have products on both platforms, we want to strengthen the app side the most.Analytical Tools and Paywall Testing: Experience working with subscription analytics and paywall testing tools such as RevenueCat, Adapty, Qonversion, or Purchasely.AB Testing Knowledge: Intermediate knowledge of AB Testing, comfortable discussing incremental impact, statistical significance, or type 1 and type 2 errors.Product Analytics: Experience with product analytics tools such as Amplitude, Mixpanel, Heap, or Posthog.Paywall AB Testing: Proven experience in conducting AB Testing for paywalls, creating a backlog of experiments based on hypotheses to be tested.Store Pricing Configuration: Understanding how pricing configuration works in the App Store and Google Play.Metric Understanding: Easily comprehend metrics such as ARPU, ARPPU, ROAS, or Payback period. Languages
Professional level in English. Knowledge of German is a plus.
Nice to have
Basic knowledge of how the rest of the acquisition funnel works for both web and apps (Acquisition, Onboarding, Retention, etc.).
Benefits - What's in it for you Flexible hours: 40 hours/week starting no later than 10 am (hybrid/remote: TBD)Time for training: Daily development hour from 1 pm until 2 pmExtra holidays: 30 working days (as opposed to the standard 21-23 days in Spain)Competitive salary: Depending on experienceAdditional cash: Quarterly bonus in case of record-breaking company revenueCompany perks: 50% gym membership fee and private health insuranceMental health support: OpenUpFlexible remuneration: Reduced income tax on your income paid via KindergartenGreat food: Yummy snacks and free healthy lunch at the office with veggie optionsAmazing coffee: We just got a new SAGE Barista machine - it is divine!Team building: Company retreats and team building daysAwesome location: You'll love our stunning beachfront office in La Barceloneta and its mind-blowing roof-top terrace with a small pool for you to use any time you wish :) Ideawise is an Equal Opportunity Employer. It is our commitment that every applicant will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, marital or parental status or religion.
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