WHO ARE THEY?
Partoo is a B2B SaaS scale-up committed to helping local businesses, large companies, or SMEs get closer to their customers.
They have developed an all-in-one platform with solutions that revolve around three value propositions: Get Found, Get Chosen, and Get Clients.
Through these propositions, they have developed several products that adapt to changes in the customer purchasing journey:
Get Found
Presence: Synchronize store information on main platforms (Google, Facebook, Waze, etc.
), directories, and GPS.Store Locator: Help customers find the store that's right for them with up-to-date local data and dedicated filters on retailer websites.Social Media: Manage posts on Facebook, Google, Instagram, etc.Get Chosen
Review: Centralize, reply to, and analyze customer reviews received on Google and Facebook.Booster: Get additional positive reviews on Google through SMS and QR codes.Get Clients
Messages: Centralize and reply to all chat messages received via Google Business Messages, Messenger, and soon also via Instagram, WhatsApp, etc.Some key figures: Happy at Work label and the best Glassdoor rating in the French tech environment 4.7/5 with more than 250 reviews.
420+ happy employees, 37 different nationalities, offices in Paris and Barcelona.
They manage 300,000 points of sale and work cross-functionally with over 1,000 chains (Carrefour, Generali, Toyota, Decathlon, Essilor, etc.)
and over 4,000 SMEs in around 150 countries.
ROLE & IMPACT
The Italian market was opened in 2018 from the Barcelona office and now has 18 people in the sales, service, and marketing departments.
To date, the Italian market has more than 50 active customers in its portfolio and a horizontal presence across many sectors.
We need a second person dedicated to marketing for the Italian market.
MISSIONS of the Inbound-Growth Marketing Lead Generation
Develop and organize lead generation campaigns, both organically and paid.
Manage the budget allocated to SEM campaigns.
Write specific reports for campaigns with strategic KPIs.Content & Communication
Write and/or translate content for blogs, articles, or eBooks.
Write and send newsletters to our prospects and/or customer databases.
Publish landing pages via HubSpot.
Manage social media pages.
Track KPIs from different channels.Business
Develop marketing actions with other companies.
Organize and assist in events and webinars.New projects
As a fast-growing start-up, we welcome new projects and ideas to improve our marketing performance.IT'S A MATCH
2-3 years of experience in Marketing or Agency departments.
Native Italian, excellent knowledge of English.
Spanish and French are a plus.
Strong knowledge in Inbound and Lead generation through SEO, marketing automation tools, and SEA (Google Ads, LinkedIn Marketing Solution, Facebook for Business).
Strong creativity in content creation.
Experience in a SaaS company or agency.
RECRUITMENT PROCESS
Interview video call with Giulia, Talent Acquisition (45').
Case study.
El anuncio original lo puedes encontrar en Kit Empleo:
https://www.kitempleo.es/empleo/130590593/tr449-associate-marketing-manager-italy-ud83cuddeeud83cuddf9-barcelona-based-permanent-barcelona/?utm_source=html
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