.JOB DESCRIPTIONWe at Mars Petcare believe in making a better world for pets and we want to do this through transforming our relationships with Pet Owners through delivering excellent products, services and personalized experiences with our brands. The Digital Products, Platforms & Services team is a newly formed team sits within Growth, Digital & Platforms (GDP) global function and is responsible for designing, developing & rolling out state-of-the-art digital products across brands, regions & divisions globally and help our brands accelerate organic growth.THE JOBWe are seeking an experienced and dynamic Tech Product Lead to lead our CRM Marketing Automation team.As the steward of our customer relationship management (CRM) marketing solutions, you will be instrumental in shaping the technical direction of our customer engagement platforms. We are looking for a results-driven professional who can bridge the gap between business requirements and technical implementation. Join our innovative team and play a pivotal role in defining, prioritizing, and delivering features that enhance our CRM Marketing capabilities, ensuring optimal customer experiences across our organization.What are we looking for?A degree in Business Administration, Information Technology, Computer Science, or a related field provides a solid foundation for understanding both business requirements and technical aspects.MUST HAVEProven experience in software engineering leadership roles, with a focus on Salesforce Marketing Cloud CRMPrevious hands-on experience with languages such as Java, AMPscript, JavaScript, and SQLExperience in designing and implementing scalable solutions within Salesforce Marketing CloudStrong understanding of data management principles and data governanceNICE TO HAVESalesforce Marketing Cloud certificationsExperience with Salesforce CRM and other Salesforce Cloud productsKnowledge of marketing automation best practicesPrevious experience in leading CRM Marketing initiativesExperience in CDP solutions such Salesforce CDP, Hightouch, or Treasure DataWhat will be your key responsibilities?As the Tech Product Lead for our CRM Marketing Team, you will be at the forefront of driving innovation and efficiency in our customer engagement platforms. Taking charge of the strategic direction, prioritization, and execution of features within CRM Marketing, you will be a key player in redefining our customer interactions. Your role involves close collaboration with cross-functional teams and stakeholders, ensuring that the solutions you prioritize align seamlessly with business objectives.This position provides a unique opportunity to lead and shape the trajectory of our CRM Marketing capabilities, delivering transformative experiences for Pet Owners across the globe
