About Us Wolters Kluwer Health's Clinical Effectiveness (CE) organization is a fast-growing and innovation-driven healthcare information technology (HIT) provider working on the front lines of clinical care.
For information on the Health division of Wolters Kluwer: Our talented team of physician editors, technologists, and product visionaries collaborate to provide advanced clinical decision support solutions that measurably improve clinical effectiveness by helping clinicians provide optimal care for their patients.
Its industry-leading solutions include UpToDate, and a suite of offerings provided by Clinical Drug Information.
UpToDate clinical decision support is trusted by over 1 million clinicians in more than 170 countries to help them strengthen point-of-care decision making.
More than 60 research studies show UpToDate helps improve patient care and hospital performance, including reduced lengths of stay, adverse complications, and mortality.
Job Summary We're looking for a Revenue Marketing Manager Southern Europe - with a focus on Spain, Portugal and France -, based in Spain with a hybrid, flexible work arrangement.
The Revenue Marketing Manager is responsible for collaborating with Clinical Effectiveness country leaders, functional marketing colleagues, customer success leads and sales teams to support the execution of the Go-to-Market strategy for assigned markets.
As a market expert, they will develop and execute high-impact marketing plans focused on building awareness and reputation, generating high quality c-suite opportunities, driving customer retention and supporting channel partners.
This position is responsible for meeting the regional revenue generation goals and making a tangible contribution to business results.
This role will report to the Revenue Marketing Associate Director, Europe, for Clinical Effectiveness located in Italy.
Travel requirement: 15-30%.
Your Tasks and Responsibilities - Collaborate closely with the senior manager for Europe marketing and country managers to develop and execute quarterly and annual marketing plans for target markets, ensuring regional strategy complements and supports global marketing objectives, as well as sales targets.
- Work with local vendors, channel partners and internal Wolters Kluwer teams to create and execute awareness and pipeline generation campaigns, leveraging appropriate global audience and digital campaigns, and working on localizing and translating digital and audience program content as required.
- Ensure successful execution of plans, on time and on budget.
- Create, monitor and report on pipeline and results using CRM and marketing analytics tools, identifying trends and risks, and implementing actions to ensure future pipeline is sufficient to achieve sales target, including net new opportunity pipeline creation, pipeline acceleration and pipeline gap initiatives.
- Drive ABM programs: 1 to 1, 1 to Few, 1 to Many and competitor monitoring in collaboration with local sales teams and ABM marketing team.
- Work closely with regional sales team to ensure they are aware of and involved in marketing activities and provide feedback on ideas and opportunity progression.
- Work with the product marketing teams and country managers to develop and implement product launch plans for relevant target markets.
- Track and report to all stakeholders marketing project timelines, tactical KPIs and sales results.
- Ensure marketing budgets are managed effectively with accurate monthly forecasting and reporting.
- Work with Europe revenue marketing team to share learning and best practices.
Develop and execute thought leadership programs that increase awareness and build reputation: - Understand HIT challenges/trends in the assigned markets and work with content experience colleagues and agencies to develop relevant and compelling material, ensuring it is persona-based, aligned with global audience messaging and differentiates Wolters Kluwer versus competitors.
- Work with local PR agency, event agencies and media partners to implement effective thought leadership programs.
Support retention programs: - Support retention efforts through participation in international high touch customer strategy and Top 100 account activities.
- Leverage new business marketing activities to support customer engagement.
- Produce customer profiles and testimonials that highlight the value and impact of CE solutions.
Support Channel Partner Program - Work with local channel partner managers to onboard, enable and support partners to achieve business growth and deliver on regional objectives related to market development, awareness, education, and pipeline creation.
- Provide resources, guidance and MDF support to channel partners to support their pipeline generation efforts.
- Deploy global digital, ABM, and audience programs into channel partner regions to drive awareness and leads.
- Track marketing impact in partner regions by monitoring opportunity progression and reporting KPIs.
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