What is CanonicalCanonical is the global open source solutions provider and the publisher of Ubuntu. Since 2004, Canonical has led the way in providing free open source software solutions, putting innovation in the hands of everyone. Our portfolio of solutions is designed to support enterprises to innovate from the data centre to the edge; leading the way in cloud infrastructure, advanced robotics, enabling AI, blockchain, autonomous cars, and smart things. We are proud to support the critical infrastructure and operations for thousands of businesses and millions of Ubuntu users around the world including AT&T, Bloomberg, Netflix, Paypal, Sky, Slack, Spotify, and Tmobile.We seek to have a positive impact on the global IT community and support new and innovative development for the companies we work with and the communities in which we work. As a truly global company with more than 800 employees in over 39 countries and 10 offices, we offer a collaborative and open work environment where people are valued for their unique talents and empowered to do their jobs well.The marketing team at Canonical drives commercial outcomes for the company across its portfolio of products and grows the addressable market through digital marketing campaigns, lifecycle management, events, partnerships, and community development. If these things are important to you and you're driven by driving growth, delighting customers, and filling the sales funnel, we want to talk with you.Job SummaryCanonical is looking for a Product Marketing Manager who will be responsible for developing marketing strategy and go-to-market plans at a global level for a diverse range of products to support our growth strategy. This is a hands-on, multi-disciplinary, and dynamic position, requiring close collaboration with the Product and engineering teams, content team, Sales Teams, as well as other Marketing functions.As a Product Marketing Manager, you will:Be responsible for go-to-market planning and execution for a range of products.Lead content dissemination planning, campaign development, and planning for product launches.Develop compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey.Conceive and execute customer base communications and marketing programs to upsell and cross-sell into our large base of customers.Collaborate with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels.Work with teams to plan events, webinars, and support paid and social media promotion.Coordinate PR / AR with the Comms manager.Create and publish content (online and print) in line with marketing plans to deliver on campaigns.Monitor the competitive landscape to define product positioning that differentiates.
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