.Join Proton, created as Proton Mail in Switzerland in 2014 by scientists who met at CERN, now a global leader in the privacy-tech industry. We provide encrypted, open-source, and easy-to-use B2C & B2B SaaS services like email, calendar, VPN, password manager, and file storage to empower users worldwide to control their data online. With over 100 million accounts and trusted by journalists and organizations worldwide, including The Guardian, The New York Times, and the UN, Proton is a community-first organisation that thrives on community support without VC funding.Our unwavering commitment to our mission over the past 10 years has resulted in Proton being regularly featured in top-tier media outlets worldwide, cementing our voice as a defender of digital rights on both sides of the Pacific, and becoming the standard for online privacy in real life and pop-culture .We're a diverse team of 450+ from over 40 nationalities, based in Geneva with offices (Zurich, Prague, London, Vilnius, Skopje, Taipei, Paris, Barcelona) and remote roles globally. As one of Europe's fastest-growing companies, we offer the chance to tackle complex challenges, influence millions, and shape a more equitable internet. We want to create more than just one of the world's most impactful tech companies; we want to create a newinternet that serves the interests of all people. We need you, your voice, your ideas, and your ambition to make it happen. Join us to make a lasting impact in the world.The roleWe are looking for a digital marketing leader to drive forward our growth motion across the Proton ecosystem through digital channels and measurement. You will be responsible for a broad spectrum of digital channels including performance marketing, SEO, lifecycle marketing and CRM and oversee measurement and analytics across all marketing channels. You'll be responsible for driving and amplifying growth motions through B2C and B2B, helping spread our privacy drive across both individuals and companies.What you will doBuild out a vision and strategy for how digital channels can be leveraged to drive growth - acquisition, activation, retention and monetization across each Proton product and across the ecosystem.Work with Product and business unit growth teams to design the growth motions for B2C and B2B.Put in place best-in-class testing and optimization strategies, methodologies and platforms.Drive customer acquisition efforts through performance marketing, finding the right pools of customers and designing their journey from ad to subscription.Develop a lifecycle user strategy for our growing 100m userbase to drive activation, retention and monetization.Develop a demand generation strategy for Proton's growing B2B business, working closely with the Head of Sales to drive efficient pipeline and conversion across SMB verticals
