SEO and Web Specialist (Digital Marketing Specialist)As an SEO and Web Specialist you'll be part of the Digital Marketing Operations team in Consumer Strategy and Marketing. You will focus your efforts on D2C (Direct to Consumer) Digital Marketing Operations working together with a team of campaign builders, traffic and media specialists, CRO manager, web specialists and insights – as well as other D2C stakeholders who are based in Madrid and The Netherlands.Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career. Together, we're transforming our industry.As the world leader in lighting, we're constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we're breaking new grounds in data analytics, AI, and smart homes, offices, cities and more! Signify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025.What you'll do:Analysis and content audits on our D2C website: identifying any content issue or link that can affect our positioning in search engines.Performing KW research to create/update new pages to optimize our content and improve positioning in search engines.Optimizing content in our website to improve relevance, quality and ensuring that we are following SEO best practices and the defined strategy by our KW research.Identifying linkbuilding opportunities to create links towards our website from relevant and high quality sites to improve authority and positioning.Revising SEO copies.Help advocate for SEO best practices and adoption by core cross-functional teams, including content, front-end engineering, and creative teams.Drive continuous improvement on the website, eCommerce and app based on learnings, insights, consumer data leading to a better consumer engagement, conversion and retention.Consulting solutions for major and minor development build items from authoring (from an operations perspective).Project management (consult to PM, planning support, activities setup and tracking).Work in a cross-functional environment, especially with IT development teams, design and other digital marketing experts, and identify experiments to test new strategies and opportunities for growth.Experience managing CMS platforms as AEM is desired, as well as understanding the business value and context of the AEM platform, and bring that value to the (end)customers and stakeholders.3+ years in a business oriented service organization, 3+ years in a complex, fast moving and demanding environment.3+ years experience in SEO, experience with Google, Baidu and Yandex search engines is desired.Experience working with tools like Semrush, Screamfrog, Oncroll Search console and Brightedge.Understanding the business value and context of the AEM platform, and bring that value to the (end)customers and stakeholders.Excellent in working together with other teams: brand PO, IT, digital operations experts and other stakeholders.Able to deliver the right value, 'say no' and steer on delivering on time.Delivers on commitments.Project management skills and know how to work in an agile environment.Our candidate profile is just a guide. We know that many talented people only apply for jobs when there is an exact match. If you don't fit all the criteria but believe this role is for you, we would very much like to hear from you.We're offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning, we are transforming the industry. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.See #SignifyLife through the eyes of our employees!
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