Rank International (Part of Rank Group) is a leading online gaming operator in the Spanish markets with an expanding online and offline portfolio focused on bingo, casino, and sports betting with 4 leading brands: YoCasino, YoBingo, YoSports, and Enracha. Our goal is to provide entertainment to our customers with our websites and apps so that they can access our products from their mobile phones, tablets, and computers. We offer our own bingo and slots software and also more than 2000 games from the best game providers. With offices based in Ceuta, Malta & Spain, we always strive to bring joy and security to our customers. Additionally, we will be launching soon in other regulated markets!
Are you a seasoned Retention/CRM professional with a passion for customer retention? We are seeking a Head of Retention to lead and innovate our customer retention strategy across all our Rank International brands: YoCasino, YoBingo, YoSports, and Enracha. The key functions of the team are CRM planning & execution, design and copy, and high-value customers. Working with the teams, you will set out and deliver data-led strategies to enhance the retention of existing customers via promotions, products, and communications.
A key measure of success for this role is the ability to create and deliver a vision for the CRM function, working closely with leadership and the technology teams. You will also be a process expert who can identify problem areas, create elegant solutions to ease workflow, and promote your team's natural flair for excellent execution. The key focus of your role will be to put the customer at the heart of everything we do and drive engagement with the ultimate objectives of increasing conversion, loyalty, lifetime value, cross-selling, and reactivation.
Key Responsibilities: Strategic Leadership: Develop and execute a comprehensive CRM strategy to enhance customer retention through promotions, products, and communications.
Team Collaboration: Work closely with various teams, including Product, Marketing, Analytics, and Technology, to ensure seamless execution of data-driven retention strategies.
Customer Focus: Place the customer at the heart of all activities to drive engagement and increase conversion rates, loyalty, and lifetime value.
Process Improvement: Identify and solve workflow issues, promoting efficient and effective execution within your team.
Campaign Management: Plan, execute, and measure CRM campaigns, ensuring a test, learn, and refine approach.
Innovation: Introduce new CRM tools and techniques, such as push notifications and rich media SMS, to differentiate our brand.
Reporting & Analysis: Report on key KPIs such as conversion, upsell, cross-sell, churn, and campaign performance.
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