Senior Performance Marketing Manager (m/w/x)Berlin HQ
About GroverUnlock the future of tech with Grover! We're revolutionizing access to cutting-edge technology, offering affordable and sustainable solutions through flexible tech rental subscriptions. No deposits, no commitments—just the latest tech on-demand, exactly when and where you need it. Join us in transforming the tech landscape across Germany, Austria, Spain, and The Netherlands. Your journey to limitless possibilities begins with Grover!
Our Mission & VisionTo date, Grover has circulated over 1.2 million devices, employs over 400 people, and stands as one of the fastest-growing scale-ups in Europe. We hit Unicorn status in 2022, and are scaling internationally!
We're proud to champion a more sustainable way to use tech. With an average of 3-4 rental cycles per device depending on the category, we estimate that the rental of our portfolio from 2015-2021 resulted in 160,000 fewer e-waste products and about 250 tons of e-waste.
As a Senior Performance Marketing Manager/Lead at Grover, you will own and elevate the performance marketing strategy and execution across paid media channels. You will collaborate with cross-functional teams to drive acquisition, activation, and retention through innovative, data-driven campaigns, with a particular focus on Google Ads and Paid Social. This role also offers you the opportunity to demonstrate initial leadership skills, mentoring and leading a small team of 1-2 members to start and align team efforts toward achieving Grover's ambitious growth targets.
What you will contribute: Take charge of Google Ads (Search, Display, YouTube, Shopping) and Paid Social (Meta, TikTok, others) campaigns, optimizing for both web and app performanceDevelop, test, and iterate data-driven strategies to improve effectiveness and efficiencyManage cross-channel budgets, balancing spending efficiency with campaign impact and scalabilityPartner with BI teams to leverage data insights and automate reporting processes for continuous performance trackingCollaborate with external partners, including feed management platforms and agency support, to expand campaign capabilities and drive innovationWork alongside brand, product, and category teams to ensure cohesive marketing efforts and enhance conversion rates throughout the funnelLead the creation and scaling of campaigns using multiple ad formats, including responsive ads, HTML5 creatives, video ads, and moreStay up-to-date on emerging features in Google Ads, Paid Social platforms, and other performance marketing tools to ensure the latest techniques are integrated into campaignsMentor junior marketers, share best practices, and contribute to the development of team capabilitiesWhat You Bring: 3-6 years of performance marketing experience, with a strong track record of optimizing large-scale Google Ads and Paid Social accounts in fast-paced and agile environmentsInitial leadership or team management experience is highly preferred, demonstrating a talent for mentoring or guiding peers toward shared goalsKnowledge of subscription-based or B2C e-commerce industries is strongly preferredHands-on experience with app install campaigns and event optimization, alongside web-based campaign managementStrong analytical mindset, and proficiency with tools such as Google Sheets, Excel, and TableauEntrepreneurial spirit and ability to balance a fast-paced "get-it-done" attitude with quality and detail orientationExceptional communication skills and the ability to present insights to both technical and non-technical audiencesFluency in English is essential; German proficiency (B2+) is a big plusWhat you will love about us: Hybrid model (2 days per week in the office) with 30 days per year to work abroad28 days of paid vacation, plus another additional day after 3 & 4 yearsBVG monthly discount to drive you anywhere in BerlinCompany Pension Scheme and a top-up to Parental Leave (for both parents)Online Mental Wellness support with NilohealthUrban Sports Club or ClassPass Corporate DiscountAnnual learning budget of 1000€Exclusive Grover Tech discount for you & your loved onesA diverse global team of 72 nationalities (and counting!)If you fancy an influential role and making our world a little greener, become part of the Grover Family, and let's grow together.
We are looking forward to e-meeting you!
#J-18808-Ljbffr