As you contemplate your future, you might be asking yourself, what's the next step? Start your journey with us! We're seeking an experienced Senior Paid Media Specialist to join our global Online Marketing team in Barcelona (hybrid) to help leisure travellers discover and stay engaged with our apps and websites across different brands, geographies, and travel solutions (flights, hotels, car rentals, trains), and ideally get customers to become Prime members to get access to discounted prices, special deals, and exclusive servicing. If you're ready to soar, we're ready to take you there.Why eDreams ODIGEOJoin the world's leading travel subscription platform and one of the largest e-commerce businesses in Europe.20 million customers44 markets5 brands5.4M members in Prime16.2 million bookings FY23More than 50,000 bookings per day100 million daily user searches1400 employeesMore than 50 different nationalities99% permanent contracts36.3 average ageWe're a leading travel tech company, revolutionising the travel booking experience through our consumer insight, innovative technology, market leadership, and Prime, the world's first travel subscription program.What you will do:The Role's Key Responsibilities and TasksAs an eDOer, you will have clear objectives, great challenges, and a clear overview of how your work contributes to the global company project and its customers. As a Senior Paid Media Specialist in the Online Marketing team, you will be in charge of:Ideating and implementing online marketing campaigns across Paid Social, Display, and Video advertisement networks for all eDreams ODIGEO brands and products;Monitoring and optimizing campaign performance to ensure targets are met (sales, cost per sale, ROAS, brand awareness, reach, etc.) through continuous optimization;Ideating and executing A/B testing for creatives, landing pages, targeting, and other relevant dimensions;Collaborating with the internal creative team as well as external creative agencies to ensure creatives align with publisher requirements;Collaborating with providers (Meta, Google, TikTok, etc.) to maximize the full potential of each platform/media (testing new features, digesting new data, etc.);Creating new/improving current best practices and documenting processes for campaign launch and ongoing optimization.What you need to succeed:Bring your unique perspective, speak up, and offer disruptive solutions. You'll have the opportunity to learn and grow while making a real impact on our team.Here's what you need to succeed:Deep understanding and hands-on experience in managing one or more media buying platforms among Meta and YouTube/Google. Other platforms are nice to have: TikTok, Snapchat, Pinterest, etc.;Strong understanding of display and video performance metrics and industry best practices;Truly curious and passionate about online marketing. Willing to help create and nurture a best-in-class marketing organization.
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