Do you enjoy a fast-growth business where you can affect customer experience at scale in one of the newest Amazon bets? Amazon Freight is growing at triple digit rates as we scale this new product across Europe and we are hiring a Marketing Manager to lead our B2B Marketing Operations strategy. Come join the team and help us make history! At Amazon we believe that every day is still day one. A day to take a first step. A day to look forward to new challenges. And today is that day for you. It's your day to be part of something great. A day to make your ideas come to life. And your day to join a company that redefines itself every day. That's the energy and passion behind Amazon.
Do you love solving complex problems with simple automated solutions and data? Do you have a passion for automation and ML/AI model? Do you love to influence product teams and collaborate on roadmaps? What if you could use your creativity to change the direction of the entire transportation and delivery sector to raise the bar on customer experience? Here is your opportunity: Amazon is looking for a customer-focused, detail-oriented, experienced Senior Marketing Operations Manager who will be responsible for owning the Marketing Technology (MarTech) stack and Analytics for the Amazon Transportation Services Marketing team.
Key Job Responsibilities:Create, manage and influence MarTech product roadmap and strategy.Own overall marketing technology eco-system (platforms, systems, tools) as systems expert and technical owner, liaising with the Tech team and 3rd party providers when required.Create a roadmap of marketing lifecycle programs to accelerate customer funnel across all customer stages, from Lead to Onboarded stage, to attrited stage.Develop tools and capabilities to enable full funnel marketing attribution.Manage lead capturing and lead conversion tools like Pardot, Marketo and Salesforce.Own development of website backend and data reporting.Create and manage dashboards showcasing marketing metrics and candidate quality to monitor and improve the lead acquisition funnel.Spearhead lead generation machine learning tool.Measure the effectiveness of user journey and marketing campaigns utilizing A/B testing, web analytics and CRM software.Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integrations with marketing automation platforms.Ensure marketing automation best practices and capture feedback for platform and process enhancements; document and lead training for marketing automation processes, multi-stage automated program development, lead scoring architecture and management, and trigger-based programs.
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