.About Gartner Digital Markets:Gartner Digital Markets is a business unit within Gartner.
Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services.Gartner Digital Markets is the world's largest platform for finding software and services.
With more than 100 million annual visitors across four buyer destinations—Capterra, GetApp, Software Advice, and UpCity—and 70 localized sites, Gartner Digital Markets helps software and service providers build their brand, capture demand, and understand their market.
As the only destination for software and services driven by independent, objective research and verified customer reviews, we help connect providers with in-market buyers to fuel growth across the full funnel.For candidates interested in taking their next career step, Gartner Digital Markets offers the best of two worlds—the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business.
Our team is on the front lines of innovation in an industry that is always transforming, providing an incredible opportunity for you to grow and learn throughout your career.What we're looking for:Gartner Digital Markets is looking for a Lifecycle Marketing Senior Specialist to accelerate growth of our International online software marketplaces through personalized email experiences to extend the customer lifecycle efforts.
In coordination with the Growth Marketing team, this role will drive the end-to-end email campaign execution for the Gartner Digital Markets.Email Campaign Execution:Helping develop lifecycle campaign, audience and testing strategy focused on team/initiative goals and KPIs.Independently setting up QA, and managing lifecycle campaigns, automated triggers and transactional communications across email, push, in-app messages, and SMS, as well as updating and maintaining content cards in our native app.Updating email HTML and templates to meet campaign requirements and copy structure.Managing and updating marketing calendar of upcoming and completed campaigns.Performance Tracking:Identify and define metrics, trends, and reports needed to optimize channel effectiveness.Monitor and analyze the performance of channels outside of email, making data-driven adjustments to improve results and maximize impact.Experience building campaigns and journeys to improve customer lifetime value.Segmentation Strategies:Demonstrated expertise in customer segmentation and analysis of subscribers.Demonstrated expertise in growing active email contact database through robust nurture strategies.Experimentation/testing:Support an ongoing testing roadmap for email templates, messaging, creative, and landing pages, and regularly report out on test results.Develop new testing ideas to improve email and overall campaign performance