Description General Information: Generate, nurture and achieve region's marketing qualified lead goals to transition to sales; build pipeline of quality leads and opportunities within Grid Automation Business Unit, aiming to achieve the qualitative and quantitative goals for products, systems and/or services profitably, exceeding sales targets and ensuring customer satisfaction. Your Responsibilities: Generate, nurture and achieve region's marketing qualified lead goals to transition to sales; build pipeline of quality leads and opportunities Collaborate and build relationships with sales representatives and sales leadership to move leads through the pipeline to meet/exceed top-line goals Conduct research on targeted accounts and new contacts to prospect through 3rd party data tools and solutions Build deep knowledge of GA's solution portfolio to enable effective and efficient regional lead generation Align with stakeholders to create marketing programs supported by outbound outreach Update Salesforce regularly to track status of lead qualification and to drive accurate reporting; maintain accuracy and integrity of information in database Requirements for the role: Personable, outgoing and able to initiate conversations and communications in an engaging manner with a tenacious hunger to drive new leads and achieve goals Working knowledge of CRM and marketing automation solutions; Salesforce and Eloqua a plus Solid organization and time management skills along with top notch listening and communications skills, both written and verbal; compelling presentation skills Demonstrated ability to: Prospect via warm and cold call interactions by phone, email, tradeshows and events to nurture and qualify leads Self-generate leads; identify and research targeted accounts and personas through 3rd party tools and data solutions Establish rapport with multiple levels of decision makers and influencers Understand technical concepts, complex solution portfolios, and competitive landscapes Align marketing funnel strategies and manage sales cycles Represent Hitachi Energy at tradeshows and events; Multi-task with keen attention to detail in a fast paced, changing environment Your background: Bachelor's degree in sales, marketing or communications Two-years of experience in outbound demand generation, business development or sales prospecting supporting outside sales teams with proven track record of generating results Power grids, utilities, renewables, transportation, mining, or asset intensive industry experience English and Spanish is mandatory
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