Rsv Customer Engagement Manager
Barcelona
Barcelona, Catalonia, ES Job title: RSV Customer Engagement Manager
Location: Madrid (Primary location), Barcelona (Additional location)
Job type: Permanent
Working model: Hybrid
About the job
The Customer Engagement Lead role focuses exclusively on customer engagement at the country level. This role is paramount in directly engaging with customers, understanding their needs and preferences, and driving engagement plans that enhance customer satisfaction and loyalty.
Responsibilities: Customer Strategic Focus: Lead the development of a customer-centric plan of actions that aligns with overall business objectives, identifying key opportunities to enhance engagement and satisfaction.Customer Persona Development: Craft detailed customer personas based on robust data and insights.Customer Journey Mapping: Map out comprehensive customer journeys for each persona, identifying key touchpoints and opportunities to engage and add value.Customer Engagement Plan: Design and implement a customer engagement plan that tailors the customer experience.Go-to-Market Channel Assessment: Conduct assessments of available go-to-market channels and make strategic choices about which channels to prioritize.Call Plan by Channel: Develop detailed call plans for each chosen channel, ensuring all customer communications are consistent and strategically timed.Glocal Context Elaboration: Articulate a "glocal" strategy that balances global brand strategies with local market nuances.Role Challenges in 2024-2025:
Adopt digital transformation and Agile methodology to enhance customer engagement.
About you Education: Bachelor's degree in marketing, Business Administration, or related field.Languages: Fluent in Spanish and English.Experience: Proven track record of developing and implementing successful customer engagement strategies.Technical skills: Experience with digital engagement tools and AI applications for customer insights.Soft skills: Strategic and analytical thinking, leadership in a customer-centric environment, adaptability, creativity, and strong collaborative skills.Why choose us?
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Summary: Location: Madrid; Barcelona
Type: Full time
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