At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.
To make a difference with us, all you need to do is bring your human best. The purpose of this position is to drive the CX programs for RRP brands, setting the fundamentals for the activation of the brand to deliver a superior consumer brand experience in the assigned market.
The incumbent will also support the generation of a powerful consistent through-the-line RRP communication platform, seamless and well-integrated across multiple touchpoints.
The CX Manager is the driving force behind the translation of brand objectives and strategies into Consumer Experience plans and programs. The responsibilities include the evolution and maintenance of a distinctive and engaging consumer brand proposition, developing briefs, agency management, brand custodianship, budget supervision, while managing alignment with key stakeholders, in line with JTI HQ and Local Management priorities, Brand Guidelines, A&SP Milestones, and Legal Requirements.
Collaboration with other teams will be required to recommend the optimal RRP activation strategy and deployment (especially with Marketing, Digital, Sales, PPO, Legal, HQ).
What will you do – responsibilities: Develop and implement the CX platform for the designated market, ensuring alignment with brand strategies and our target consumer. Identify and execute efficient and innovative approaches to effectively engage and excel in reaching consumers throughout their entire consumption journey, from awareness, trial to acquisition, retention, and loyalty.Guarantee the execution of the consumer activation plan working in close partnership with internal stakeholders (Marketing, Digital, Sales, PPO, Legal, HQ), securing optimal resource allocation in line with defined budget and brand guidelines, constantly re-assessing allocation after careful evaluation of the main KPIs and ROI.Design detailed briefings for agencies involved in CX platforms. Ensure alignment with various internal departments engaged in the projects and CX platforms, maintaining excellence in implementation, adherence to timelines, and evaluation of KPIs to ensure optimal performance.Conduct in-depth analyses of each platform to uncover powerful insights for each platform, consumers, and short and medium-term strategies for CX platforms. Always ensure alignment with the brand's strategy and plans within the respective market.Responsible for tactical management of the local budget, ensuring proper allocation as planned, correct phasing, and execution of activities according to the established plan. Always looking for efficiencies and synergies to the projects and platforms.You will lead and develop the Activation Team, fostering a collaborative OneTeam mindset.Who are we looking for – requirements: A Bachelor's degree or equivalent education in Marketing, Business Administration or Economics.+5 years relevant experience in defining and building brand activation, marketing or trade marketing in Food, FMCG, Consumer Electronics, or Tobacco (RRP).Experience in consumer activation in horecas, festivals and partnerships.Fluency in English and Spanish.Excellent working knowledge of MS Office, particularly PowerPoint and Excel.Recruitment process: Thank you very much for your interest in the role. You are welcome to apply.
Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps: After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.
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