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Retail Media Manager

Retail Media Manager
Empresa:

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Detalles de la oferta

.L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together create meaningful impact.Join our teams to be at the forefront of the Digital & E-commerce business & innovation in the world!With +4000 Digital & E-com experts, get ready for an infinite career paths at the heart of our 360 digital transformation.We are looking for an expert in Amazon Media, including AMS (Amazon search) and Amazon DSP, to support the brands in their full funnel strategy, with special focus on increasing the visibility, attracting new leads for the brands and optimizing the sales.On your daily basis:Lead the transversal vision of e-commerce media investment across platform, developing benchmarks based on ROAS as well as increase the capacity to recruit for new customersOptimize the return of Amazon Media InvestmentAdapt strategies to generate incremental sell-out and optimize campaigns via AMZ MMM Deep DivesMeasure SoS to reduce organic cannibalization while ensuring we don't lose competitiveness.Optimise bidding strategy for Search and DSP.Execute Local Learning Agenda and adopting Global Learning Agenda recommendations.Capitalise and scale retail media solutions to develop e-Retailers & PureplayersImplement best activation practices across Criteo, Citrus or LiverampMonitor & frame transactional media per retailerRecommend activation levers per retailerContinually improve internal and external WoW Media with retailersUpskill Transactional Media Managers & eKAMsRetail Media & 2P Shopper Audiences activation accelerationFrame and test retailer audiences' (2P) activation across full funnel strategies.Understand best activation cases and measurement scenarios eSimplicity for Transactional Media WoWOptimization of eCommerce Media DashboardingRequirementsAt least five years of experience in a similar role, working with Transactional Media campaigns or Retailer Media consultancyExperience in activating campaigns with Transactional objectives in Amazon, Criteo, Citrus, etc. either from media agency or advertiser side.Knowledge of data ecosystems: Data Clean Rooms, Liveramp, Epsilon, Measured, BlueConic, Merkle, Amazon Marketing Cloud, Habu, Harbr, InfoSum y Decentriq.Understanding of e.Commerce levers and strong business senseStrong analytical and communication skillsFluent in English and Spanish. A third language is a nice to haveExperience in leading the cross-platform vision of e-commerce media, with a focus on developing benchmarks based on ROAS and the ability to recruit new customers


Fuente: Jobtome_Ppc

Requisitos

Retail Media Manager
Empresa:

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