About us
Ideawise Group is a global tech company home to some of the most groundbreaking products for alternative lifestyles in the dating industry. Ideawise creates online communities that allow for people to live authentic, fulfilling, and happy lives. We are committed to providing the best user experience and the most efficient way for like-minded people to connect and discover what matters to them. Founded in 2005 by three German brothers in Shanghai, Ideawise Group has offices in Barcelona, Shanghai, Berlin, and Düsseldorf and is fueled by nearly 150 open-minded people who work across the globe to become ONE, AGILE, and THRIVING organization.
About the job
You will be the main responsibility to ensure that the metrics for our two primary revenue streams improve, thereby enhancing the overall monetization of the company. These sources will be:
Subscriptions: Both new subscriptions and renewals (on both web and app)Consumables: Purchase of 'tokens' (points) within the web/app About the team
You will join the Growth team in the company's Dating vertical, where you will work with two brands with distinct and differentiated positioning: one focused more on the traditional dating world and the other on the fetish or kinky dating world.
Responsibilities - What you will do Develop the value proposition included in the membership/paid product. You will work with the Data team to identify which features help convert users to PRO and how to iterate on those that do not provide enough value.Propose testing strategies to improve the conversion rate of paywalls and get more users who see them to start their subscriptions.Propose pricing strategies to achieve better market fit in the different markets/geos where we currently offer the product.Help test the consumables we are currently offering, aiming to find the best price and value proposition.Additionally, you will seek to understand how consumables can coexist with subscriptions.You will work closely with the Ad Revenue/AdOps team to understand how to integrate the ads seen by free users into the monetization strategy of subscriptions/consumables. Key Skills/Experience Experience: Over 3 years (ideally 5) of experience working on improving a company's revenue through subscriptions and one-off product purchases within websites and apps.Focus on Apps: Experience with app-based subscription products. While we have products on both platforms, we want to strengthen the app side the most.Analytical Tools and Paywall Testing: Experience working with subscription analytics and paywall testing tools such as RevenueCat, Adapty, Qonversion, or Purchasely.AB Testing Knowledge: Intermediate knowledge of AB Testing, comfortable discussing incremental impact, statistical significance, or type 1 and type 2 errors. Knowing what a p-value is and how it works would be a plus.Product Analytics: Experience with product analytics tools such as Amplitude, Mixpanel, Heap, or Posthog.
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