At Coffee King, we are looking for a Paid Advertising Specialist with experience managing campaigns on Google, Bing, Amazon and Meta (Facebook/Instagram Ads). This role will be instrumental in optimising our advertising campaigns and increasing ROI, contributing to the growth of our business in the coffee e-commerce market.
Tasks
Design, manage and optimise advertising campaigns on Google Ads, Bing Ads, Amazon Ads and Meta (Facebook/Instagram Ads).
Optimise campaigns to maximise return on investment (ROAS) and reduce cost per acquisition (CPA).
Perform keyword analysis and adjust bidding strategies to improve campaign performance.
Execute advanced retargeting and remarketing strategies to increase conversions.
Work closely with sales and marketing teams to maintain consistency across campaigns.
Propose and execute A/B tests to optimise ads and improve performance.
Coordinate paid advertising campaigns with email marketing strategies for best results.
Analyse and report on campaign performance and make ongoing adjustments to improve effectiveness.
Requirements
More than 3 years of experience in SEM campaign management and social media advertising.
Experience in Google Ads, Bing Ads and Meta (Facebook/Instagram Ads).
Experience in Amazon Advertising (Sponsored Products, Sponsored Brands).
In-depth knowledge of Google Analytics and Google Tag Manager.
Proven experience in creating and managing retargeting and remarketing campaigns.
Ability to manage advertising budgets in the range of 2.000-10,000€ per month.
Ability to analyse data and optimize campaigns based on measurable results.
Experience implementing A/B testing and ongoing campaign optimization.
Preferred experience:
Previous e-commerce experience, especially in consumer products.
Knowledge of how to combine email marketing strategies with paid advertising campaigns.
Familiarity with tools such as SEMrush, Ahrefs or WordStream.
Experience in advanced campaign management on Meta (Facebook/Instagram Ads).
Benefits
A dynamic and innovation-focused working environment.
Opportunity to work with a team that is committed and passionate about the growth of Coffee King.
Competitive salary and benefits.
If you have experience in paid advertising and are ready to drive Coffee King's success in the coffee market, we look forward to receiving your CV!
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