https://corporate.lastminute.com/careers/job/?id=744000005196455&jobName=Performance%20Marketing%20Lead%20%28SEM%29 The Companylastminute.com is the European Travel Tech leader in Dynamic Holiday Packages. It operates a portfolio of well-known brands such as lastminute.com, Volagratis, Rumbo, weg.de, Bravofly, Jetcost and Hotelscan.Our mission is to lead the travel industry by leveraging technology to simplify, personalize, and enhance our customers' travel experience. Experts in brightening up online travel, we help our customers find and do "whatever makes them pink".We continuously invest in talented people who ensure our offering is closer to the customers' needs and keep us at the cutting edge of technology evolution. More than 1,700 employees spread across our offices worldwide develop our own products and services to power the entire traveler journey for millions of people.At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression, and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travelJob Descriptionlastminute.com group is looking for an ambitious and highly motivated Performance Marketing Lead (SEM) to join the team.The Performance Marketing Lead (SEM) will work closely with the Head of SEM. He/she will be responsible for planning, implementing, and analyzing different business strategies across brands and products with a strong focus on the SEM channel. She/he will work in line with marketing and business objectives using Google Ads, Bing Ads, and other Performance Marketing products and tools.The Performance Marketing Lead (SEM) will be responsible for overseeing the day-to-day SEM processes and performance metrics for a group of markets and account managers. She/he will liaise with the different teams within the company and will take over full ownership of strategy and coordination for one of our key products as well as leading a variety of SEM projects.Key ResponsibilitiesDevelopment of customer acquisition strategy across different products for the SEM channel.Daily looking and monitoring of sales, profitability, and target tracking.Deliver performance reports and insights to the team and internal stakeholders promoting new ideas and methodsLead interaction with product owners and coordinate internally to draw an effective strategy for the SEM channel.Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given target.Monitor competitive metrics (market share, competition) proactively.Build, lead, and deploy an effective APP and mobile strategy for the business.Development of solutions and automation processes for operational consistency and efficiency.Deliver annual forecasts and estimation of targets.QualificationsSkills and ExperienceProven Performance Marketing experience, +5 years with a preferred focus on SEMAdvanced Excel skills in order to interpret and analyse big chunks of data from multiple sourcesVery data-oriented, strong analytical and numeracy skillsDynamic person with a data-driven approach; ability to leverage data to influence marketing decisionsExperience in managing large budgets for Paid Search campaignsGood understanding of automated bidding (GoogleAds, SearchAds360, etc)Desire to collaborate with other departments outside of SEM team in order to enhance paid search campaignsMinimum knowledge of Mysql, BigQueryUnderstanding of A/B test toolsExperience with DSP and DMP / CDP solutions is a plusA good understanding of App Campaigns channel is a plusGerman, French or Italian as secondary language is a plus.Additional InformationBy joining our company, you will have the chance to:Join a dynamic team in an inclusive-international environmentGrow thanks to the career journey and our internal mobility perspectiveManage your own schedule thanks to the flexible start and end of the working dayWork a shorter working week (36h), of which 4 hours on Friday morningGet focus time for learning, development and deep work on Friday morningsWork partially or fully remote according to local lawsEnjoy continuous training thanks to our company platformBenefit from employee discounts on travelReceive 2 days off per year for the purpose of volunteeringGet free snacks / fruit / hot drinks / water / beverages at our offices
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