About Flora Food Group
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids, and cheeses.
We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+Pro Activ, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.
Global branded food champion Flora Food Group offers the next generation of delicious, natural, nutritious food.
Our products are more affordable and more sustainable than their dairy equivalents.
Location: Barcelona
Hybrid About the position
At Flora Food Group, we want to shape a positive future for food.
We have a clear, compelling purpose to make people healthier and happier with nutritious and delicious, natural, plant-based food that is good for you and our planet and is free from plastic packaging.
As Spain and Portugal Revenue Growth Manager, you will be a key person in developing commercial strategy for the two markets, taking the lead in the development and implementation of revenue growth strategies for our market-leading brands in Spreads, Plant Butter, Cheese, and Creams using the following levers:
Strategic headline pricingChannel, Pack, Price Architecture Mix ManagementPromotional EffectivenessTrade TermsThe key accountability of the role is to accelerate our revenue growth/net revenue through answering shopper and consumer needs in a way that helps drive sustainable, profitable volume growth both for Flora Food Group and our customers.
The role requires an excellent cross-functional understanding across Sales, Marketing, and Finance and also the need to work effectively in a matrix organization across all functions at a local, regional, and global level, as well as engaging and influencing senior stakeholders.
Main Accountabilities: Commercial: Develop and maintain Spain and Portugal price and promotional strategy incorporating market, shopper, consumer, and customer insights, data analytics using Power BI, and Revenue Growth Management/Net Revenue Management tools, research, Regional guidelines, and applicable best practices.Lead the review and optimisation of trade spend investments in line with overall product and price positionings and channel strategies, and track the development of price corridors and promotional mechanics with clear action plans.Provide input and advice on key customer negotiations including trade spend optimisation & Private Label tenders.Support sales and marketing teams with reviewing customer and brand mix and provide recommendations of actions to optimise profitable growth.Lead cross-functional teams to set channel, brand, pack, and price architecture strategies for each market to identify opportunities; track implementation and propose adjustments where necessary.
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