(O-05) - Head Of Digital Marketing

SimplyAsk is an all-in-one business automation platform serving customers across Canada, such as Telus. Our team of highly skilled and experienced developers works on a range of technical problems to support our new and existing features from natural language processing using conversational AI to organization-wide business process logic automation.Company Values Honesty: Do what's right, even if it's toughCollaboration: Leverage our collective genius, be a teamTransparency: Be realAccountability: Recognize that if it is to be, it's up to mePassion: Show commitment in heart and mindAdvocacy: Earn trust and businessQuality: Ensure what we do, we do wellJob Description The Digital Marketing Manager is an important component of the SimplyAsk team, supporting our platform's customer growth into new and existing markets. They are responsible for developing and executing multi-channel strategic digital marketing plans with the support of their team and guidance of upper management, while tracking and optimizing budgets.Job Responsibilities and Duties Strategic planning & team management: Developing marketing plans aligned to company goals to support the sales efforts and drive inbound leads; Leading a small team ofmarketers to achieve business goals; Delivering reports on the performance of marketing efforts and conveying recommendations and new opportunities to upper management.Digital advertising campaigns: Creating, managing, optimizing, and tracking B2B digital advertising campaigns for multiple target markets on platforms such as Google Adwords, LinkedIn ads, YouTube ads, etc.; Designing and implementing effective marketing landing pages and registration flows to support digital advertising efforts (primarily in HubSpot).Marketing materials & platform management: Crafting effective written marketing material for various uses, such as the brand website and ads; Researching topics to write press release content and white papers; Developing user guides with the support of the sales and technology teams to enhance platform usability; Writing press releases for company announcements and pushing them to distribution networks; Managing social media platforms and creating content to drive engagement; Creating new marketing materials from scratch using digital design tools such as Photoshop, Illustrator, Figma, etc.#J-18808-Ljbffr