The main purpose of the Ads Creatives Strategist is to provide our clients with top-quality creative media. This may include researching and reaching out to potential content creators and keeping up-to-date with the ever-changing TikTok and Instagram Reels trends. The Ads Creatives Strategist will need to develop a deep understanding of each individual client's brand, values, customer avatars, and specific requirements. This knowledge will be used to create detailed script briefs for chosen content creators, matching their brand guidelines and including full video footage concepts for the creative campaign.
In addition, the Ads Creatives Strategist will be required to contact and liaise with potential content creators in order to put a team together for each project. Performing quality control duties on the received content to ensure that it meets guidelines will also be a part of this role.
Mission Statement:The primary mission of our Ads Creatives Strategist is to ensure that we provide the highest quality creative ads possible to our clients. This involves gaining a deep understanding of each client's unique needs, brand voice, values, and messaging, as well as maintaining an in-depth understanding of and keeping up with changing trends.
As our Ads Creatives Strategist, you'll be working closely with content creators of your own choosing, whom you'll be required to research, reach out to, and liaise with throughout the project. You may be required to communicate directly with clients on occasion.
General Responsibilities:Strategizing script briefs based on current TikTok and Instagram trendsPreparing detailed script briefs for content creators, including B-roll footage requiredResearching content creators to match each brand's Customer Avatar goal for each testing conceptCommunicating with potential content creators regarding the scope of each projectEnsuring the quality of Video Ad variationsSelecting and arranging a content creator for each projectEnsuring the quality of the content provided by the content creatorsProviding feedback on content receivedKeeping up with ongoing TikTok and Reels trendsAssisting with any other tasks as required by the Product Manager Position Specs:Part-time commitment while meeting our general availability for office hours. Receive contractor status after signing our non-disclosure agreement. Exclusivity agreement (nullifying the possibility to work in a position of a similar nature while working for Hustler Marketing). Committing to a 30-day notice period after the first month. Regular performance reviews every 9-12 months, with the first one being after 3-6 months.
Requirements:The Ads Creatives Strategist should possess a creative flair and a comprehensive understanding of social media trends and algorithms, particularly TikTok and Instagram Reels. Additionally, you will need to be able to identify and strategize for various customer avatars' pain points, across a variety of different niches.
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